GOL Linhas Aéreas Inteligentes S.A., launched a new institutional advertising campaign inspired by the concept of “imagination”. The first commercial was aired during the TV program Faustão, on the Globo network. The campaign’s new slogan is “GOL, You can always go further”.
In addition to being broadcast on TV, on both the open and subscription channels, the new commercials will be featured in regular and 3D movie theaters, magazines, internet, on-board media, YouTube and Elemidia (TV screens in commercial building elevators). Subsequently, the campaign will be launched in Argentina, GOL’s largest foreign market.
The Ambev Group is looking for a new agency for its Budweiser brand. Leo Burnett, Loducca, DDB and Africa are pitching for the business. DDB and Africa are agencies of the group ABC, handled by Nizan Guanaes.
After a long pitch that involved several local media agencies, MPG Argentina added Pirelli to its roster of clients. The agency will handle strategic planning and media buying in all traditional platforms.
MPG in Argentina also handles the accounts of Claro, L’Oreal, Banco Francés BBVA, Burger King, Coca- Cola, Lan, Carrefour and Renault.
Paez, the argentinean footwear company has chosen Mediaedge as its new agency. Mediaedge seeks to position Paez as fashion, comfortable, and accessible design shoes, giving exposure and brand presence in the media according to various angles of communication, enhancing and creating new links between the brand and the consumer.
- Playboy TV
As part of the arrival of spring, Playboy has launched a promotion for subscribers of Cablevision through which they may be awarded to a spa weekend for two in a hotel in Buenos Aires. They have created a microsite (www.cablevision.com.ar/spring) where users must leave their data to access to the "spring Playboy TV Commandments," which gives advice on how to fulfill the fantasies pending. The campaign includes postcards with the "commandments" to be shared in the city of Buenos Aires.
- Granja del Sol
BBDO developed a miniseries produced by FoxTV for the launch of a new variety of Granja del Sol’s products. The campaign consists of six chapters that can be seen weekly in mariposasenlapanza.com.
BBDO Argentina launches a new campaign for Doritos “Misterio”. The multi-platform campaign includes three TV and radio spots and digital actions.
After the experience with Hellmann's Light, the advertising agency El Club has been chosen again by Unilever for the launch of a new product: Hellmann's Olive. The campaign will be launched in TV, print and public space in Argentina and Paraguay.
Kraft Foods is reviewing the global creative account for its Milka chocolate brand, currently handled by WPP's Ogilvy & Mather. A Kraft spokesperson confirmed the global review for Milka, but wouldn't discuss who might be pitching for the business.
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