Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Sales Leads Panregional: Coke Zero, Hasbro, Unicef, Freixenet…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Content

  • Coke Zero

Coca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch. The agency’s Paris office will now be responsible for finding new ways to promote the soft drink, which is often referred to as “bloke coke” for its focus on “real taste, zero sugar” and slogans such as “impossible made possible”.

 

  • Hasbro

Toy-making giant Hasbro has put its media assignment into review, the company has confirmed. The company, based in Pawtucket, R.I., spent around $115 million on ads in 2009, according to Nielsen.

Separately, Hasbro appointed the DLB Group to design, maintain and host Hasbro’s interactive online campaigns, in the Latin American region, starting in 2011. The incumbent on the US account is WPP’s MediaCom. All media duties—planning, buying and digital—are included in the review process. MediaCom is expected to defend the assignment.

  • Unicef

Unicef, the international charity that protects the rights of children, is holding a review of its global advertising account.

Agencies pitched last week and the winner will produce a global concept as Unicef looks to create a universal brand message as part of its regular giving proposition.

 

  • Freixenet

Freixenet has unveiled a new global positioning aimed at highlighting the Cava brand's Mediterranean heritage. The new concept was developed by JWT’s Barcelona offices and rolls out this month. It replaces the "Unplan the moment" work which has been used by the brand in more than 100 countries for the last four years.

The campaign will run across cinema, digital, outdoor, press and TV.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!