Sales Leads Panregional: Budweiser, Starcom Mediavest España, Miami Tourism, Gutenberg Networks…

  • Budweiser

Anheuser-Busch has launched an advertising and social media campaign last Friday for its beer brand Budweiser. The campaign revolves around “Bud United” – a reality TV program in tribute to the competition of the World Cup.

Bud United is a series that will follow 32 people living together under one roof in South Africa for the duration of the World Games. When a country is eliminated from the World Cup, so too will that particular fan be removed from the show also. The winner of the project will attend the trophy ceremonies of the World Cup on July 11 and will present the coveted trophy for man of the match sponsored by Budweiser.  Budweiser will also sponsor man of the match awards for each game played in the World Cup.

Budweiser has a dedicated YouTube page to air footage daily from the house.  Also included in the campaign is global TV commercials, search engine advertising, online displays, and social networks including Facebook and Twitter.  The campaign is the creation and production of Omnicom agencies DDB and Tribal DDB.

  • Starcom Mediavest Group

Starcom Mediavest Group España announced  the hiring of Miguel Ángel García, who formerly worked in Antena 3 Advertising. Miguel Angel Garcia is replacing Adrían García, who will be the new General Manager of Starcom Mediavest in Portugal.

  • Miami Tourism

Miami Tourism has assured tourists that their beaches are 100 per cent oil free. Assurance from Miami Tourism came after beaches in several regions of Florida reported Oil slick and tar balls.

Miami Tourism Chief said that what has happened in other regions hasn't happened in Miami. We are good to business our beaches are clean and we are hosting tourists from several countries like Germany, Brazil and more.

Miami is hoping that Visit Florida's $25 million ad campaign could help them fight such negativity. Florida Tourism is funding an Tv and Internet Campaign that even there are some beaches effected by oil slick and tar balls none of them are closed. This ad campaign will also feature Miami as one of the destination that's ineffective of Oil Spill.

  • Gutenberg Networks

Gutenberg Networks, the print and media central production agency (owned by DDB), just started to operate in Spain. Pierre Saint-Joanis will be the President of the Madrid and Barcelona offices.  Gutenberg Networks also named named Ezequiel Triviño as Creative Business Solutions Officer.

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