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Sales Leads Panregional: Beiersdorf, Concha y Toro, Gap, Uncle Ben…

And Razorfish.


  • Concha y Toro

Concha y Toro (NYSE: VCO), South America's leading producer and exporter of premium branded wines, is to become the official wine partner of Manchester United Football Club. The agreement aims to raise awareness of Concha y Toro and its brands worldwide, with particular focus on the key markets of Asia, Latin America, Eastern and Northern Europe. The partnership presents Concha y Toro with an unprecedented opportunity to align itself globally with a football club which inspires admiration all over the world. It also offers a number of possibilities for the winery to increase its awareness by being associated with the football team and a potent common use of image and brand.

  • Beiersdorf

Several major panregional agencies have pitched for the business of Beiersdorf Latin America. The German Global skincare company (whose brands include NIVEA, Eucerin and La Prairie) is expected to announce a decision in late June or early July.

  • Uncle Ben

BBDO has been appointed as the global advertising agency for Uncle Ben's as part of brand owner Mars' ongoing consolidation of creative duties. The agency picked up the US account from TBWA as well as keeping its hold on the rest of the world, after a head-to-head pitch. The US-headquartered food company is in the process of housing each of its global brands with a single creative agency from its current roster: BBDO, DDB, SapientNitro and TBWA.

  • Gap

Gap, the US clothing retailer, is reviewing its estimated $300 million global media planning and buying account. The retailer's procurement team, based at its San Francisco headquarters, is thought to have approached networks about contesting a review for the business that is expected to embrace Europe, North America and the Far East.

Omnicom's PHD is the incumbent on the business in Europe and the US and the retailer may look at appointing a single network globally Gap's registered media spend has been as high as $500 million in recent years but it has cut back on that amount as part of a drive to make efficiencies across its business.

Last November, Gap increased budgets and returned to TV advertising in the US for the first time in two years.

PHD won the estimated £30 million pan-European Gap account in January 2007 after a pitch that also involved the incumbent, ZenithOptimedia. However, the bulk of Gap's spend is focused on its Gap, Banana Republic and Old Navy business in the US.

  • Razorfish

Razorfish  announced the launch of operations in Brazil to help companies transform their businesses through digital. The agency has opened an office in Sao Paulo and named Fernando Tassinari general manager of Razorfish in Brazil.

Tassinari, who has more than two decades of experience in the marketing and advertising industry, reports to Jose Martinez, managing director of Razorfish in Latin America.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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