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Sales Leads Panregional: Bacardi, Emi Music, Coca-Cola, Lloyds TSB…

And Samsung.


  • Bacardi

Bacardi names Silvia Lagnado as chief marketing officer. Lagnado will start at the drinks company in September having worked at Unilever for 24 years. She worked on the Dove toiletry brand, including campaigns such as "Campaign for Real Beauty", but was most recently executive vice-president for savoury products at the FMCG giant.

At Bacardi ,Lagnado will be responsible for global marketing initiatives for the company's portfolio of spirit brands, which include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin. She will report to Séamus McBride, president and CEO of Bacardi Limited and chairman of Bacardi International Limited.

  • EMI Music

EMI Music has appointed Bertrand Bodson to its first dedicated global digital marketing role. He joins from social networking and viral marketing site, which he co-founded in 2006 and sold to Guinness World Records earlier this year. He also ran's DVD rental and subscription businesses in Europe for nearly three years.

At EMI Music, Bodson will take the role of senior vice-president, global digital marketing. He will be responsible for leading and developing the company's global digital marketing strategy, reporting to Ernesto Schmitt, the company's president of central marketing and of its catalogue division.  

He starts work at EMI on 7 June and will be based at the company's headquarters in London.

  • Coca-Cola, Lloyds TSB and Samsung

Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay. The commercial partnerships will commence between May and July 2012 in the run-up to the Games.

The Olympic Torch Relay will pass within an hour's journey of 95% of the population as it travels through the UK in the run up to the start of the London 2012 Olympic Games.

As presenting partners, the three brands will have the opportunity to nominate torch bearers to run with the Olympic Flame.

As the Olympic Torch Relay travels around the United Kingdom, it will be accompanied by Coca-Cola, Lloyds TSB and Samsung.

All three brands are committed to launching prominent global advertising, marketing and public relations campaigns in support of their Olympic activity.

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