A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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German carmaker Volkswagen has completed its global media planning and buying review and appointed Omnicom Media Group’s PHD to handle the estimated US$3bn account, Mediapost reports. The appointment marks the end of an 18-year relationship with MediaCom. VW includes its Audi, Skoda and Seat brands.
- Hampton by Hilton
Hilton Worldwide announced the signing of a franchise license agreement with Free Way Group to build Hampton by Hilton Bariloche, marking the entry of the global mid-priced brand into Argentina. Scheduled to open early Q2 2018, the new property will be located in Argentina’s renowned international tourist destination of San Carlos de Bariloche. The project is part of an expansion plan of Free Way Group, which turns its expertise of 50 years in the tourism business in the region, including travel agencies and tour operators, now to the development of an international branded hotel.As part of the Hilton Worldwide portfolio, Hampton by Hilton Bariloche will participate in Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 13 distinct hotel brands. Hampton by Hilton is rapidly expanding its portfolio in Latin America this year-in addition to the Bariloche signing, the brand is opening properties in Bucaramanga and Medellin, Colombia, and breaking ground in Antogasta, Chile. In Argentina, there are two hotels in construction.
- “Huevosanta Chalet” by Telekino
Agency Almacen and Telekino have released “Huevosanta Chalet” a new piece of the campaign “huevo.” The protagonist of the campaign represents the “misery Exorcist “, an allusion to the famous character of Alberto Olmedo. The spot highlights one of the recurring desires of all those who have the fantasy of ever winning the lottery. The spot was directed by Martin Donozo and 3D animation and postproduction were handled by Barraca Post.
- American, Frontier, JetBlue, Silver Airways, Southwest and Sun Country
Six airlines won permission to resume scheduled commercial air service from the U.S. to Cuba for the first time in more than five decades.The airlines — American, Frontier, JetBlue, Silver Airways, Southwest and Sun Country — were approved by the Department of Transportation for a total of 155 roundtrip flights per week. They’ll fly from five U.S. cities to nine cities in Cuba other than Havana.U.S. law still prohibits tourist travel to Cuba, but a dozen other categories of travel are permitted, including family visits, official business, journalist visits, professional meetings and educational and religious activities. Most of the airline service is expected to begin this fall and early winter.Approval is still required by the Cuban government, but some carriers say they plan to start selling tickets within the next few days while they wait for signoffs from Cuba.All flights currently operating between the two countries are charters, but the agreement the administration signed with Cuba in February allows for up to 110 additional daily flights — more than five times the current charter operations.Currently, 46 airlines fly to Cuba, including Air France, Aeromexico, KLM, Air Canada, Aeroflot and Iberia.