A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Supermarket chain Soriana will open 100 new stores over the next five years, of which 4% will operate under the new up-market Híper Miyana brand.Five of the high-end stores, which offer gourmet and organic products, specialty and imported cheeses, a wine cellar, European and artisanal bread and specialty beer among other offerings, will open over the next 18 months.The first opened on June 9 in Mexico City’s Polanco district and another is to follow in November in Monterrey. Locations are being scouted in Guadalajara, Puebla, Mérida and other cities with a large population and high purchasing power.Each store represents an investment of up to 250 million pesos.Soriana is Mexico’s second-larget supermarket chain after Walmart.The company partnered with the Chilean firm Falabella I April, owner of the big-box Sodimac stores in South America.The two firms will open 22 of the stores in Mexico over the next five years. They will compete with Home Depot and Lowe’s.
- Safe Orthopaedics
Safe Orthopaedics announced it will expand its operations into Latin America through distribution agreements it has entered into that cover Mexico and Chile, two fast-growing markets. This is in keeping with its international expansion. Products from Safe Orthopaedics just received marketing approval for the Chilean market and a marketing approval application is now being reviewed in Mexico, and approval is anticipated by Q4 2016, according to the release. In addition, Safe Orthopaedics has entered into distribution agreements to commence the marketing of its products over the next few months. For example, it has an exclusive distribution agreement in Mexico with Grupo Comercial Zanchet, one of Mexico’s leading distributors in the field.
- Qatar Airways/LATAM
Qatar Airways will buy up to 10% of the Latin American airline giant.The US$613 million deal, undertaken through a capital increase, promises to deliver longer-term strategic benefits in areas like network development and codeshares.The deal will involve Qatar Airways paying US$10 a share for the US$613 million total. LATAM’s shares are currently being traded at US$7. Qatar already has a stake in another Oneworld partner, IAG, which it recently lifted to 15%. In adittion, LATAM Airlines Group (LATAM) has announced that it will operate three weekly non-stop flights between Lima, Peru and Barcelona, Spain, beginning 15 December.
- Courtyard by Marriott
Marriott International has signed as agreement with Inmobiliaria Turistica de Mazatlan to bring Marriott International’s rapidly growing Courtyard brand to Mazatlán, Sinaloa, Mexico.The hotel will be located on a 4,650 m2 ocean-front site located in Mazatlán’s Zona Dorada district. The project will inject an estimated US$ 23M into the local economy.Marriott International’s President for the Caribbean and Latin America is Tim Sheldon.In Mexico, Marriott International maintains properties under the Ritz-Carlton, JW Marriott Hotels, Marriott Hotels, AC Hotels, Courtyard by Marriott Hotels, and Fairfield Inn & Suites brands.
- Hampton by Hilton
Hilton Worldwide continues its expansion in Colombia with the opening of the new Hampton by Hilton Bucaramanga – the company’s 13th hotel in the country. The hotel, owned and managed by Metro Hotels, joins the Hampton by Hilton family which also includes Hampton Inn & Suites by Hilton and Hampton by Hilton hotels.Hilton Worldwide currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 projects across the region.
MasterCard has unveiled a new logo Thursday that simplifies the brand for consumers and merchants. The new design includes red and yellow interlocking circles; the word “mastercard” can be positioned below or to the side, rather than to the top, and capital letters have been omitted to de-emphasize “card”. The company suggested the new logo has been made to emphasize the fact that MasterCard is no longer just a card product as the future will be predominantly digital.The new branding will be rolled out to the company’s digital payment service Masterpass by the end of July.
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