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SALES LEADS LATAM: Shell, Hyatt Hotels Corporation, Copa Airlines…

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

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Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Shell

British-Dutch oil and gas company Shell has appointed Wunderman Mexico as its integrated communications agency. Wunderman´s Mexican subsidiary will be also in charge of developing the digital platform for Shell´s Lumber and Hardware Stores, one of the brands´ key business units.

 

 

  • Hyatt Hotels Corporation

Hyatt Hotels Corporation announced the opening of the 140-room Hyatt Centric Campestre Leon, marking the Hyatt Centric brand’s entry into Mexico. Hyatt Centric Campestre Leon is the latest hotel to join the global Hyatt Centric portfolio that is designed for a growing segment of savvy explorers seeking shareable moments to inspire others. The Hyatt Centric brand currently has 26 properties across 12 countries, including the U.S., Chile, Peru, Uruguay, France, Japan, Spain and more.Situated within Puerta Bajio, a leading mixed-use development in Leon’s “Golden Zone” area, the city’s epicenter of business and commerce, Hyatt Centric Campestre Leon was rebranded from Cleviá Grand Hotel Leon and is managed by Grupo Hotelero Santa Fe. As part of its transition to the Hyatt Centric brand, the hotel now features new in-room Hyatt Centric amenities including the all-natural bath essentials line BeeKind®, Drybar Buttercup salon-quality blow-dryers, and a Keurig® pod coffee maker.

  • Copa Airlines

Travelex, the global foreign exchange specialist, announced a partnership with Copa Airlines. From June 10, 2019 ConnectMiles Members can earn miles when exchanging currency in all Travelex stores at Tocumen International Airport, Panama.The program will allow passengers at Tocumen Airport exchanging currency with Travelex, to earn miles in the Copa Airlines loyalty program “ConnectMiles”.The companies will monitor the program in Panama with an eye on expanding the program in other airport locations.

 

  • Aviareps

Aviareps has expanded its Latin American (LATAM) market presence with the opening of its newest location in Lima, Peru. This strategic position will strengthen Aviareps’ growing LATAM network by extending their expertise in specialised destination and hospitality marketing, public relations and sales (GSA) representation into the emerging market of Peru. In the early 2000s, Peru’s GDP grew an average of 6.1% annually, making it one of the fastest-growing countries in LATAM.Aviareps Peru will be run by Forsyth, under the regional leadership of Marcelo Kaiser, Vice President LATAM and General Manager Brazil. With the addition of the Lima location, the Aviareps LATAM network will include 8 offices made up of more than 65 specialists in both B2B and B2C sales, marketing, public relations for the aviation, tourism and hospitality industries.

  • Avon

Red Consultancy has been appointed the global cause, brand and corporate communications agency of Avon, following a competitive pitch. Last November, the brand appointed Spark Foundry to handle its global online and offline media planning and buying after a competitive pitch.

 

 

 

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

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