SALES LEADS LATAM: McDonald’s, Jetcraft, Flybondi…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier [email protected].

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

McDonald’s will conduct a review of its US$2 billion global media buying account.The burger chain spends around US$2 billion on media annually world-wide, according to a person familiar with the matter. Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. The agency will be participating in the review.As part of its ad review, McDonald’s said it is moving away from a single global media agency and will instead select a small number of ad-buying agencies to work with globally



  • Jetcraft

Jetcraft, the leader in business aircraft sales, marketing and ownership strategies,  announced a strategic partnership with Aerolineas Ejecutivas, further expanding the company’s presence in Latin America. Through this partnership, the aircraft sales division of Aerolineas Ejecutivas, based in Toluca, Mexico, will now operate as a Jetcraft authorized representative in Mexico, Central America, the Caribbean and the Latin markets in Florida and Texas.


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  • Flybondi 

Flybondi has presented its first aircraft, a 189 seat Boeing 737-800, scheduled to arrive in Argentina in mid Nov-2017. The aircraft is currently located in Singapore. The carrier plans to reach a fleet of 10 aircraft in 2018, eight based at Buenos Aires El Palomar Airport, and two at Cordoba Pajas Blancas International AirportFlybondi is a proposed Argentine low-cost carrier that plans to launch operations in Nov-2017. Argentine entrepreneur Gaston Parisier and CEO Julian Cook stated a crowd-funding programme commenced in Aug-2016, with plans to launch the first ultra-low-cost carrier in Argentina.

  • MetLife

‘Principal Financial Group® announced it has signed an agreement to acquire full ownership of MetLife Afore, S.A. de C.V. (“MetLife Afore”), MetLife, Inc.’s pension fund management business in Mexico, subject to regulatory approval. With nearly 25 years in Mexico, Principal is committed to growing across its mandatory pension, voluntary long-term savings, and mutual funds businesses.By integrating MetLife Afore into Principal Afore, S.A. de C.V. (“Principal Afore”), Principal will gain additional scale, a larger distribution network and the capacity to better support its customers in Mexico with innovative advice and customized tools that help them achieve their retirement goals. After closing, Principal Afore will be the fifth largest pension provider in Mexico in terms of assets under management.

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