A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Serving 20 destinations in 15 Latin American countries, Iberia airline is revamping its services with the aim of transforming itself into “the” business airline between Europe and the Americas.To accomplish this task, the company – which is part of the International Consolidated Airlines Group S.A., or IAG, conglomerate – is taking the time to recraft its on-board service offerings: For instance, the business service includes completely level beds 2 meters (6.5 feet) long, 15.4-inch touch screens and a broad range of a la carte entertainment, as well as a food service with gourmet recipes including the best Spanish wines.The incorporation of the new Airbus A330/200, the most modern aircraft in the firm’s fleet, which will operate on the Central American route and elsewhere, will enable the airline to improve its on-board offerings with high-speed WiFi enabling travelers to continue their online session on several devices to respond to emails, review presentations and documents, receive and send photos or use the social networks.In gearing itself to serve the business sector, Iberia is also providing “specific offerings” for small and medium-sized companies to enable them to benefit from “discounts” and promotions.
- Delta Air Lines
Delta has expanded Delta Comfort+ fares to more markets, making it easier to shop and buy Delta’s menu of products. Customers can now purchase Delta Comfort+ flights for travel on or after Sept.19, 2016, to and from the Asia-Pacific and Latin America/Caribbean regions. This evolutionary step expands on the airline’s recent launch of Delta Comfort+ fares within the U.S. and Canada.Delta Comfort+ now available as a fare for flights to Asia and Latin America.In March 2015, Delta introduced Delta Comfort+ as the airline’s industry that offers Sky Priority boarding with dedicated overhead bin space; extra legroom; free craft beer, wine and spirits; complimentary snacks; and complimentary premium entertainment on most flights*. In November 2015, Delta began selling Delta Comfort+ as a fare for travel in the U.S. and Canada beginning on May 16.Delta, which currently sells Delta Comfort+ as a fare within the U.S. and Canada, will now offer the product for flights on or after Sept. 19, 2016 for travel:Between the U.S. and Canada and Latin America/Caribbean regions, excluding Brazil, Argentina, Peru and Chile.
- MoneyGram/Walmart Mexico
MoneyGram and Walmart Mexico have extended their agreement to provide MoneyGram receive services at many Walmart locations in the country until 2018. The new contract ensures customers will continue to enjoy the same quick, convenient and reliable money transfer services at most of their favorite Walmart Mexico locations. MoneyGram receive services have been available inside all of Walmart’s five different branded stores in Mexico since the companies signed their first contract in 2000. Customers will continue to receive pay outs at Walmart Super Centers, Bodega Aurrera, mi Bodega Aurrera, Superama and Suburbia locations.
DineEquity, Inc. ®, a full service restaurant companies, will entered the Panama market with the first IHOP® restaurant (“IHOP)” opened on May 23 in Panama City. The restaurant is one of six IHOP locations planned for Panama during the next five years under an agreement with franchise partner Collins Rada Group Inc. and its affiliates. Located in Costa del Este, Avenida Centenario, Rada Plaza, Ciudad de Panamá, the restaurant is expected to bring 150 new jobs to the economy as well as additional tax revenue and ongoing local spending on supplies, ingredients and marketing and other services. The IHOP restaurant will be the latest “California Heritage” model which pays tribute to the brand’s heritage given that the first IHOP restaurant opened in Southern California in 1958. The restaurant will seat approximately 205 guests and will be open daily from 7:00 am to 11:00 pm.