A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

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  • Hoteles Misión

descarga (3)Hoteles Misión, a 100% Mexican company founded in 1946, is looking to grow its properties from the 56 it has today, to 100 by 2020. Although 95% of its growth will take place in Mexico, the hotel chain is also looking into the U.S. market (where it already owns one property in Texas), and also Cuba and Peru. Hoteles Misión is working on new promotion strategies that lead to bookings. One example of this is “Puebleando con Misión”, a campaign based on video clips that has been working for the last three years together with the Consejo of Turistic Promotion and the government of 15 estates.This strategy sums up with a digital bet. Check out our interview with Roberto Zapata, CEO at Hoteles Misión!

  • Bloomin’ Brands

mmmmTampa-based Bloomin’ Brands, facing stagnant sales domestically, plans to open more restaurants throughout Latin America.The company has hired a global real estate firm to look for growth opportunities specifically in South America, said Cathie Koch, spokeswoman for Bloomin’ Brands. The company will likely target metropolitan areas in Chile and Argentina, while continuing to grow its presence in Brazil, real estate experts said. There are no new locations to announce yet.Bloomin’ has opened three Abbraccio restaurants, the international version of Carrabba’s Italian Grill, in Brazil since last year. Bloomin’ also operates 75 Outback Steakhouses in Brazil. Expansion plans include more Outback Steakhouse, Abbraccio and Fleming’s Prime Steakhouse and Wine Bar locations in Brazil and other Latin American countries.Bloomin’ has 90 restaurants in seven Latin American counties right now, the JLL report shows. Bloomin’ plans to operate 100 restaurants in Brazil within three years, including opening its first Fleming’s Prime Steakhouse and Wine Bar in the country this year.Other American brands are targeting Latin America in a big way. Nike, Old Navy, Skechers and American Eagle see opportunities for growth in countries like Mexico, Argentina and Columbia.

  • W Punta De Mita Hotel 

4xXpTSmp_400x400W Hotels Worldwide expands its Latin American portfolio with the opening of W Punta de Mita in Mexico’s Riviera Nayarit. Owned by Fideicomiso Los Veneros, the new hotel is part of the multi-use oceanfront development, Los Veneros, on Mexico’s Pacific Coast.W Punta de Mita is the 48th W Hotel worldwide and fifth W Hotel in Latin America following W Santiago, W Mexico City, W Vieques Island and W Bogota, bringing Starwood’s iconic category disruptor closer to reaching 75 hotels by 2020. W Punta de Mita joins W Mexico City as the brand’s second hotel in the country, as well as the second Latin American W Escape.

  • “Mago” by Coca Cola

mmmmmmmTo enhance its goal of making Coca-Cola’s different versions accessible, attractive and available to all, the brand has launched its new campaign “Mago” (“Wizard”) to describe the different characteristics of each Coca Cola brand. The campaign includes a spot in which an unexpected bartender played by Justin Flom, a famous magician who lives in Las Vegas and is well-known in all social networks, uses tricks to transform Coca-Cola’s traditional bottles into its’ different varieties: Coca-Cola Zero, Diet Coke and Coca-Cola Life. The spot, which was created by agency David  directed by Martin Romanella , will be released in 5 continents.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.


Portada Staff

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