A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Heineken® ::: JetBlue Airways ::: Mango ::: Marketing Maven/Agencia Content ::: Nutricia Bagó :::
Heineken® has unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in 70+ markets globally, the campaign focuses squarely on the beer, the brand’s rich heritage and Heineken®’s unparalleled international footprint. The humorous spots see Del Toro comparing what is behind his own ‘star’ status to specific stories behind the legendary Heineken® brand. The new commercials were created by Publicis Worldwide and filmed in a variety of locations in Barcelona. The spots will be released in both English and Spanish, alongside two additional pieces of short-form digital content.
- JetBlue Airways
JetBlue has announced the start of service to its newest destination Quito, Ecuador. It is the only airline to operate daily flights between Fort Lauderdale-Hollywood International Airport (FLL) and Quito’s Mariscal Sucre International Airport (UIO). Ecuador becomes the 22 country served by JetBlue, which operates nearly a third of its capacity in the Caribbean and Latin America.Quito Getaways can be booked at http://www.jetblue.com/vacations/quito-ecuador-vacations.
The clothing brand Mango will close its eight stores and four outlets in Colombia, towards the end of March. The move comes after the firm Mercadeo y Moda firm, which markets the brand since 2014 in that Latin American country, has accused the parent company of unfair competition. According to Mercadeo y Moda’s attorney Sergio Rojas, “the shops will disappear because there is no way to sustain them. Colombia was deceived by Mango’s parent company in Spain (Punto Fa SL).” The stores have begun to close in the Latin American country, while the brand’s parent company has announced that they will not abandon that market, but strengthen its presence in it. For the time being, Mango stores in Colombia will close and the ones to be opened will be run by Panamanian company Wisa, although it is still uncertain when there will be opened and where there will be located.
- Marketing Maven/Agencia Content
Agency Marketing Maven has announced Agencia Content as their Latin American PR, social media and content marketing partner. Specializing in multicultural marketing, Marketing Maven is excited to expand their U.S. Hispanic reach by growing internationally to reach all of Latin America thorough this relationship.Marketing Maven and Agencia Content are both strategically positioned in their respective countries and are looking forward to expanding globally. Agencia Content and Marketing Maven offer similar services such as traditional PR and social media marketing. With offices in Brazil, Argentina and Mexico, Agencia Content is poised to help Marketing Maven’s clients reach key media contacts and support U.S. corporations via a strategic gateway to South America.Based in in São Paulo, Brazil, Agencia Content clients include Bayer, Dell, Acer, Amazon Web Services, Kaspersky Labs, Life Technologies, Yelp, Airbus, American Airlines, J&J and the Brazilian Health Ministry.
- “Hola” by Nutricia Bagó
Nutricia Bagó has developed the cereals Nutrilon Profutura inspired in a progressive nutrition system. The “Hola” campaign revolves around the message “what they discover today, change their tomorrow“, refering to the early experiences of babies with the environment such as colors, water, wind and especially, food in relation to their future. The campaign is associated with the launch of Nutrilon Profutura cereal, which consists of 5 varieties for the different stages of Complementary Feeding, and the Nutrilon LA ProExpert cereal, a unique product in the Argentine market . “Hola” is starring brand embassy Mariana Fabbiani and will consist of an 360° integrated local campaign with television commercial, radio spots, OOH, graphic and digital.