A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Netherlands-based Heineken is looking for a second agency to handle global media planning and buying, according to Adweek.The incumbent has been Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network. AAR Partners, London, is handling the search process which is being led by Gregory Kukolj, Heineken’s global head of media and digital. The portfolio of brands includes Amstel, Tecate and Dos Equis.
- British Airways
British Airways is launching the only direct flight between London and Santiago de Chile from January 3, 2017. Santiago will become the airline’s lengthiest long-haul route, taking 14 hours 40 minutes, nearly an hour more than the current longest flight of 13 hours 50 minutes service to Buenos Aires. The four-a-week flight will be served by the airline’s newest aircraft, the four-cabin Boeing 787-9 Dreamliner, complete with a new First cabin.Santiago will be the latest destination in Latin America to join British Airways’ route network. The airline recently launched new services to San Jose in Costa Rica and Lima in Peru. In addition, it also operates flight to Rio and Sao Paulo in Brazil and Buenos Aires in Argentina.
Adidas Football (soccer) has launched the first video of the “Hacé Que Te Sigan”(“Make Them Follow You”) series which will present its global superstars including Lionel Messi, Paul Pogba, Luis Suarez and Mesut Özil and celebrates their determination to be the number one, inside and outside the soccer field. The first video was released to coincide with the unveiling of the new collection of adidas Mercury Pack boots. The boots will make their debut in the UEFA EURO 2016TM and the la Copa América Centenario this summer as players like Messi, Pogba, Suarez and Özil aim to finish first and win soccer trophies. The soccer boots that make up the Mercury Pack will arrive in Argentina on June 7.
- Radisson Blu
Mexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, a seasoned hotel executive, have executed an agreement with Carlson Rezidor Hotel Group, for the development and operation of a Radisson Blu Hotel at Lake Chapala, with an option for additional territories.Lake Chapala is a popular destination located within 50 kilometers of Guadalajara, Mexico’s second largest city, and located within 25 minutes of Guadalajara’s international airport as well as El Salto, an important industrial corridor and home to the Mexican and Latin American headquarters for many multi-national corporations.Radisson Blu hotels are found in prime locations around the globe, with more than 395 properties now open or in development in more than 110 countries.Construction of The Radisson Blu Resort & Spa Ajijic is slated to begin during the fourth quarter of 2016. The project is estimated to create 200 construction and 80 full time jobs.
- Coca Cola
The latest to succumb to the crisis roiling Venezuela is Coca-Cola, forced to halt production of its namesake beverage because of a shortage of a key ingredient: sugar. In a country currently suffering the world’s deepest recession, with inflation fast approaching 700 percent, the cola’s demise is the latest hardship facing the South American nation, as the country teeters on the edge of economic and political collapse.Last month, Empresas Polar, the largest food and beverage company in the country, stopped beer production because of the scarcity of another imported product, barley. But far from being limited to soda and beer, shortages are being seen in basic.
As part of the eleventh celebration of the Internet Day, PayPal Latin America has released the “Reinventa tu forma de pagar” (“Reinvent Your way to pay”) campaign to raise awareness about how the power of Internet has changed the way we pay for goods and services, send and receive money as well as how we manage our personal finances . One of the main pillars of this campaign is the recently launched One Touch service that allows users to purchase at millions of locations locally and overseas without having to enter a user or password at each site and purchase. In addition, the campaign emphasizes that PayPal opens the door to purchases in 203 markets around the world with the same digital payment method, together with the Buyers and Sellers Protection Programs to support.