SALES LEADS LATAM: Four Seasons, Bombardier, Grupo Presidente…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at [email protected].

For prior Sales Leads LatAm editions, click here. 

  • Four Seasons

Four Seasons Hotels and Resorts, one of the world’s leading luxury hospitality company, unveils three unique Private Jet itineraries set to take flight in 2019. Newly added is Latin Escape, a 16-day adventure for those looking to explore the most exciting natural and cultural offerings of Central and South America. Just over two weeks in duration, this new journey is shorter than the 24-day around-the-world journeys, and takes travellers to Miami, Costa Rica, Buenos Aires, Bogotá and even includes an escape to the Galápagos Islands, all in the care of Four Seasons.Guests can opt into a wide range of experiences in each destination and tailor their trip to their interests, discovering authentic flavours and connecting with local cultures and communities without the added stress of planning. Latin Escape begins at USD 98,000 per person, also based on double occupancy.

  • Bombardier

Bombardier, a multinational aerospace and transportation company based in Montreal, Quebec,  has forecasted the Latin American airline fleet in its market sector to almost double over the next 20 years. Bombardier is confident its commercial aircraft line-up can secure it a good slice of the business. Bombardier’s global market forecast focuses on the 60-150-seater sector, where 650 aircraft are currently operating in Latin America region.Bombardier expects that Latin America deliveries will comprise 500 large regional aircraft seating 60 to 100 passengers, and 550 small single-aisles in the 100-to-150-seat category. Airlines worldwide have placed firm orders for over 360 CSeries aircraft, but none have been announced from Latin American carriers. Airbus sits high in Latin America, where companies like Avianca Holdings, LATAM Airlines Group, Volaris and Interjet have made Airbus narrowbodies foundations of their fleets. Bombardier is well-positioned to benefit as the market recovers following a “strategic commercial effort that started three years ago” to grow its business in the region. This involved the setting up of local offices in Miami and Sao Paulo and reinforcing customer support.

  • IHG

IHG (InterContinental Hotels Group), one of the world’s leading hotel companies and Grupo Presidente, announce the opening of the Staybridge Suites Silao, the brand’s first property in the Mexican State of Guanajuato.The opening ceremony was attended by the State Secretary of Tourism, Fernando Olivera Rocha and Silao City Mayor, Juan Antonio Morales Maciel. This is the first Staybridge Suites hotel in Guanajuato and represents an MXN US$200 million investment.Staybridge Suites Silao is managed by Grupo Presidente, a Mexican company operating six Presidente InterContinental Hotels, as well as a Holiday Inn, two Holiday Inn Resorts, and a Holiday Inn Express & Suites Hotel for the last 20 years, all of them located in Mexico’s largest tourist and leisure destinations.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at [email protected].

  • GOL Linhas Aéreas

GOL Linhas Aéreas Inteligentes has adopted a strategy for offering partnerships with hotels, car rental companies and travel insurance services, so it can complement the travel experience of customers and add value to the business. These products have wide public acceptance. As a consequence, the results more than doubled from January to October 2017, compared to the same period of the previous year.Another item that has conquered the customer is the GOL+ Conforto, which offers seats located at the front of the aircraft, offering even more space between the rows (34-inch seat pitch) and 50% more reclining. In addition, when purchasing it, the passenger guarantees priority at check-in and boarding, as well as access to the exclusive carry-on luggage compartment. In October, demand for GOL+ Conforto reached a record high since its launch four years ago, and in the period from January to October 2017, the increase in sales was 46% compared to the same period in 2016.GOL is Brazil’s largest airline, carrying 33 million passengers annually on more than 700 daily flights to 63 destinations, 52 in Brazil and 11 in South America and the Caribbean, on a fleet of 120 Boeing 737 aircraft, with a further 120 Boeing 737 MAX on order.


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