A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Fandango, the digital network for all things movies in the U.S., announced it is expanding its business in Latin America, one of the fastest-growing global film markets, with the acquisition of top online movie ticketer, Cinepapaya. Following last year’s acquisition of Ingresso.com in Brazil, Fandango’s acquisition of Cinepapaya will nearly double the company’s consumer reach in the region and extend its ticketing business to seven new countries: Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Bolivia. Peru-based Cinepapaya engages millions of moviegoers across Latin America with movie-related content and an active social network that drives ticket sales across its online platform and mobile apps, supporting all major operating systems including iOS, Android, Windows Phone, and others. Cinepapaya also offers a turnkey e-commerce solution for theater owners, including ticketing and payment solutions, ticket validation and business intelligence software packages. Cinepapaya’s exhibition clients include Cinemark, Cinepolis, Cine Colombia, Cinestar, Cine Pavilion, among others.Fandango plans to leverage its ticketing innovations and portfolio of best-in-class brands and assets to serve Latin American consumers with all of their movie needs.
- Wyndham Hotel Group
Wyndham Hotel Group announced it has acquired Fën Hotels, a Buenos Aires-based hotel management company that has 26 hotel management contracts spread out throughout South America and the U.S. under the Esplendor Boutique Hotels and Dazzler Hotels brands.With this addition, Wyndham now has a total of 18 brands in its hotel portfolio and the company has a combined 188 hotels in 19 countries in Latin America.Wyndham did not disclose the total cost of the acquisition. As part of the deal, Fën Hotels’ executive and management teams will remain in place, and the company’s office in Argentina will become Wyndham Hotel Group’s new headquarters office for Latin America. Fën Hotels CEO and co-founder Patricio Fuks will remain as chairman of Fën Hotels.Fën Hotels’ partner, Emprenurban, a hotel development and consulting company based in Asunción, Paraguay, will also become a strategic partner for Wyndham in Latin America.
Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: firstname.lastname@example.org
- GUESS Inc.
GUESS has announced the opening of its first Retail store in Asunción, Paraguay. The store which recently opened its doors to the public on December 1st, 2016 is located in Centro Comercial Paseo La Galería; it features the newest global GUESS Retail store concept and it marks a strategic opening in Latin America as part of the overall expansion strategy. Through a long time key distribution partnership with Starship Commercial S.A. that started in 1994, GUESS?, Inc. has laid the groundwork for establishing growth in the Latin American market. The brand has now 47 stores in Central and South America, including the recently opened store in Asunción, Paraguay. GUESS?, Inc. intends to complete its expansion strategy with further openings throughout Latin America in the next few years.
- United Airlines
United has officially launched our first flights from the U.S. into Havana, connecting Cuba to Texas’ largest city and United’s premier Latin American gateway.United will operate Saturday nonstop flights from Houston in addition to its daily nonstop service from Newark/New York via Newark International Airport (EWR).United has been working closely with the Cuban government and local airport service providers to prepare for the start of its operation into José Martí International Airport, the airline’s 14th new international route launched this year.United offers 91 daily nonstop flights to 52 destinations across Latin America and the Caribbean from its Houston hub. Bush Intercontinental will be an important gateway for service to Havana and will directly connect 20 markets across the central and western United States to Cuba with just one stop. The Cuban-American population in the Houston metropolitan area ranks among the top ten cities in the country.
Emperador Inc. bought the Domecq brandies and wines of Pernod Ricard, in a transaction that included Mexican brandy Presidente–Mexico’s No. 1 selling brandy–as well as Don Pedro and Azteca de Oro.This gives Emperador access to the brandy market in Mexico, where Domecq has a 50 percent share of the brandy market, and the rest of Latin America, where the population is more than 600 million.As part of its global expansion, Emperador also acquired Whyte and Mackay whiskey in 2014 and the brandy and sherry business of Beam Suntory under Beam Spain SL last February.Beam Spain holds four iconic brands including Fundador — the oldest and largest Spanish brandy in the world — Terry Centenario, Tres Cepas and Harveys.
- Park Inn by Radisson
Park Inn by Radisson announced the opening of Park Inn by Radisson Tacna, Peru.Radisson continues growth of the Park Inn by Radisson brand in Latin America with this new hotel that offers 75 guest rooms and suites with spacious floor plans.
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