A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Enterprise Rent-A-Car
Enterprise Holdings Inc. recently announced that it is expanding theEnterprise Rent-A-Car brand’s presence in the Caribbean and Latin America with the opening of 22 new locations.The company also owns National Car Rental and Alamo Rent A Car in addition to its flagship Enterprise Rent-A-Car brand.Enterprise Rent-A-Car will open 13 airport and downtown locations in Belize,Honduras, Mexico, Tortola, Trinidad and Tobago, Turks and Caicos and Uruguay by April. An additional eight Mexico airport locations will come online by May as well as a new Cancun, Mexico, location opening in June.
- ‘Share a Coke’ by Coca-Cola
Coca-Cola will release the next phase of its “Share a Coke” campaign, Adage reports. Starting in April, the company will put lyrics of almost 70 popular songs on packaging. Coke will also include lyrics from some of its iconic campaigns. The campaign, called “Share a Coke and a Song,” will be supported by music-themed TV spots, social media and a summer-long experiential tour. The campaign includes Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Agencies on the campaign include: Wieden & Kennedy, Portland for creative; Universal McCann for media; Arc Worldwide for shopper marketing; Cornerstone Agency for music; Fast Horse for PR and FortyFour and Irban Group for e-commerce.Coke plans to extend its campaign to mobile by encouraging consumers to use the Shazam app to scan bottles and in-store signage. That will allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, according to the brand.”Share a Coke and a Song” is part of the “Taste the Feeling” campaign.
- Shangri-La Hotels
Shangri-La Hotels has appointed DigitasLBi to lead a global team of agencies from Publicis Groupe to run all creative, digital and media accounts, according to Mediapost. DigitasLBi, BBH and Zenith will comprise the integrated team, with support from those agencies in areas such as brand strategy, creative strategy and execution, CRM, media planning and buying across Shangri-La, Hotel Jen, Kerry Hotels and Golden Circle brands.Shangri-La worked with multiple agencies and ended its relationship with Ogilvy earlier in 2016.
- Holiday InnÂ®
InterContinental Hotels Group (IHG) has announced the opening of the new-build 188-room Holiday Inn® & Suites Leon Plaza Mayor hotel, in Mexico. This hotel joins three other IHG properties in the city.