- Doritos / BBDO – Argentina
Doritos, in conjunction with BBDO Argentina, came up with a social campaign to target the youth market: bring back slow dancing in Argentina.
- PowerAde / Madre – Latin America
Coca Cola and its brand PowerAde have launched a new TV Spot for all the countries in Latin America Ident Powerade Copa América. The spot was managed by Madre and produced by Psyop.
- Santillana / Quiroga – Argentina
Santillana Publishing has chosen Quiroga as its media agency. Quiroga will be in charge of the media buying and planning for all the products and services of the editorial house in Argentina. Quiroga adds to its portfolio this new client, among Telecom, Personal, Arnet, Garbarino, Panasonic, GAFA, Metrogas, Grupo Peñaflor, OSDE, Compumundo and Italcred.
- Marina Mendez / OMG – Latin America
Marina Mendez has left Omnicom Media Group. Mendez worked for the company as President for OMG Digital Latin America since April 2009.
- SocialEyez – Latin America
With its focus on the world's emerging markets, SocialEyez has this week launched its operations in Latin America. SocialEyez is an international media agency.
- Netflix – Latin America
Netflix announced plans to expand its streaming service to 43 countries before the end of the year. In a statement, the company said that the countries are all located in Latin America (Mexico, Central America, and South America) and the Caribbean and that subscribers will be able to choose to watch movies and TV shows either in Spanish, Portuguese or English.
- Score Media – Latin America
Score Media Inc. is launching the Spanish edition of ScoreMobile® FC . The makers of ScoreMobile, a free sports app worldwide on Android™, BlackBerry® and Windows® Phone, are now offering detailed coverage for Spanish-speaking soccer fans just in time for Copa America
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments
Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
Price:
Annual Subscription: $649 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.
Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.
