- Burger King – Mexico
The digital Colombian agencies Mass Digital and Precise Engagement have been chosen by Burger King to manage its social network branding for Mexico. Mass Digital and Precise have already worked in the Mexican Market with Solero, Unilever´s brand.
- Cornetto – Spain
Unilever is undertaking a major marketing offensive supporting its premium ice-cream brand Cornetto Enigma. The brand is now launching a pan-European, multimedia ad campaign aimed at enticing consumers who like an indulgent ice cream. The TV ad, created by Lowe + Partners Madrid-based agency Lola, plays on the soft centre of the Cornetto Enigma and shows a woman’s boyfriend turning into a soft teddy bear. The campaign will also run across outdoor, digital media and mobile. The media planning and buying was by WPP media agency Mindshare.
- Global Blue – Latin America
Global Blue, a retailer services company focused on tourism shopping, has launched a shopping magazine that targets travellers to 28 countries. The company said the new bi-annual publication, called Shop, is capitalising on the rapid expansion of international shopping around the world. Global Blue, which founded tax-free shopping, helps travellers obtain tax refunds and claims it manages in excess of 38,000 shopper transactions each day across 40 markets. It has launched 80 editions of Shop Magazine across 28 countries in Europe, the Middle East and Latin America.