A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Carat Argentina has won the BRF media account. The agency will be in charge of online and offline media buy and planning strategies for BRF different brands, including: Sadia, Patty, Vienissima, Goodmark and Danica, among others.
Nissan has revealed its new global SUV, Kicks ahead of the model’s global debut on May 2, 2016. Revealed as a concept back in 2014, Nissan confirmed the Kicks for production in January this year.Now, Nissan has taken the covers off this new SUV in Rio de Janeiro, Brazil. The official car for the 2016 Olympics that will be held in the country, the production Kicks SUV shares much of its styling with its concept namesake but with subtle changes.The Kicks SUV is set to go into production towards the second half of the year with a market launch initially planned for Latin American markets, followed by other global markets.
- Local Planet
Leaders of independent media agencies have joined to form Local Planet, a new global network, according to Adlatina. Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot, CoSpirit Media Track, Tre Kronor, Percept Media and Ignis Media Agency, are among the founders. The new network emerges as the evolution of Columbus Media International, a set of local and independent media agencies with a similar focus. Martyn Rattle is Local Planet global CEO.
SmartLabs, developer of solutions and set-top boxes for interactive TV operators, has announce an engagement with Poikilon Ltda to provide business development, marketing and sales support across Latin America (LATAM) and Caribbean.SmartLabs´ strategic goal of addressing key global markets with the SmartLabs multi screen, multi network, interactive TV solution.LATAM and the Caribbean are rapidly developing markets with growing demand for feature rich interactive television services. SmartLabs have received considerable interest in their solution from these markets and will work hand in hand with Poikilon to develop these exciting opportunities.
- “Rituales” by Fargo
Under Lulo Calio, from agency FCB Argentina, general creative direction, FARGO brand launched its latest campaign, which consists of three pieces: “Límites”, “Equilibrio” and “Centro” (“Limits”, “Balance” and “Center.”) The spots show women thoughts in everyday life, everything that goes through their head while preparing a sandwich with FARGO, their favorite bread.