SALES LEADS LATAM: Bic, Despegar, Pernod Ricard…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier

For prior Sales Leads LatAm editions, click here. 

  • Bic

Initiative, an agency of Interpublic Group’s IPG Mediabrands Holding, has welcomed BIC, a  global supplier of stationery, lighters and razors, to its regional customer base. Prior to this appointment,  Bic worked with local agencies in LatAm. Now, Initiative will be in charge of media buying for BIC at a regional level.With more than 60 years in the market, BIC is characterized by offering simple solutions to daily needs of consumers, providing confidence and innovation to carry out common tasks.



  • Despegar

Travel and tourism site has appointed Vizeum Argentina as its’ new media agency of record. Vizeum is already working with the brand in the planning and execution of offline media campaigns.





To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier to activate your subscription.


  • Pernod Ricard

Pernod Ricard has chosen Mindshare, among five local agencies, to handle its media account in Colombia. The French multinational brands include Chivas Regal, Absolut Vodka, Something Special and Havana Club.





  • Fandango

Fandango, a digital network for all things movies, has signed a definitive agreement to acquire, an online movie ticketer serving moviegoers in the United States, Canada, the United Kingdom, and Latin America. will join brands Fandango, Flixster, Ingresso and Fandango Latin America to create a suite of movie ticketing properties, serving hundreds of millions of moviegoers worldwide. The deal is subject to customary closing conditions and is anticipated to close in Q4 2017. Once completed, the acquisition will bring to Fandango’s ticketing network new exhibitors including National Amusements, Cineplex, Landmark Theatres and Marquee Cinemas, as well as many independent theater chains.It will also expand the company’s footprint in Latin America, and establish a ticketing presence in Canada and the United Kingdom for the first time. After the acquisition is complete, will continue to operate from its headquarters in Boca Raton, Florida. In addition to building its domestic business, Fandango announced earlier this year a new global brand strategy for Latin America, launching innovative new online and mobile ticketing destinations at in Brazil and Fandango Latin America (, formerly Cinepapaya) in multiple Latin American countries, including Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.


We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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