A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
  • Kellogg´s – Latin America

DDB Mexico has been appointed to manage Kellogg´s brands INSK, All- Brand and Special K, in Mexico, Colombia, Venezuela, Costa Rica, Guatemala and Puerto Rico.

  • Sega – Europe

Optimedia Spain has won the Sega account in Europe. The agency will be in charge of all the communication for Sega in the region. Sonia Zazo, Planning Director of Optimedia Spain will be responsible for the account.

  • Hong Kong Tourism Board – Global

Mindshare will be in charge of Hong Kong Tourism Board´s global communication efforts. The account is valued in 115 million dollars, according to M&M.

  • Toyota – Argentina

MEC has won the pitch to handle media buying and planning for Toyota in Argentina. The agency has already been working for the brand.

  • Bendito Pie – Argentina

The independent agency Furia will be in charge of Bendito Pie`s account. Guillermo Tragant is the director of the agency.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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