A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Exxon Mobile – Colombia and The Caribbean
Mediabrands has won the Exxon Mobile account in Colombia and The Caribbean. The account will be managed in Mediabrand Miami and Colombia.
- Renault – Mexico
Renault Mexico drives leads with Social Media.
- British Airways – Global
BA has picked Team WPP to handle its global digital duties, following a final shoot-out against SapientNitro and AKQA. Seventeen agencies pitched for the account.
Team WPP will be tasked with handling all of BA’s online marketing activity including social media campaigns and banner ads. Team WPP will take over the digital duties from incumbent TBWALondon.
- Heineken – Global
Heineken is planning to roll out Strongbow Gold and has appointed Work Club to handle the digital marketing activity.
- HTC – Global
The smartphone manufacturer HTC has appointed Mother to manage its global communication. HTC decided to look for a “single global brand idea.” Also Deutsch and Saatchi & Saatchi pitched for the account.
- Lar Center – Brazil
The Brazilian shopping Lar Center has appointed Age Isobar to handle its communication in the country.
- CasaPark – Brazil
Agnelo Pacheco has been chosen to handle the CasaPark account in Brazil.