A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • AXA Seguros and Ting – Mexico

Leo Burnett Mexico announced it has won two new accounts, AXA Seguros and Ting (from Sanofi-Aventis) Leo Burnett Mexico also manages the accounts of P&G,  Kellogg’s, Philip Morris, Grupo Modelo, Chrysler and Mars.

  • GlaxoSmithKline – Global

GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated 100 million Aquafresh global advertising account.

  • Ernst & Young – Global

Ernst & Young has called media agencies for a pitch for its global media planning and buying requirements. Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house.

  • Coca Cola – Global

Coca-Cola has outlined a plan to re-invest up to $400m of operational cost savings into brand-building initiatives over a period of four years. The company is calling the initiative its 'Productivity And Reinvestment' programme.

  • Pepsi – Global

The global drinks and snacks brand announced an investment of between $500 million and $600 million in 2012 in advertising and marketing support. It mirrors a similar announced by Coca-Cola, which recently announced it was to re-invest up to $400 million in brand-building initiatives

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:

Annual Subscription: $649 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.

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