A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- AXA Seguros and Ting – Mexico
Leo Burnett Mexico announced it has won two new accounts, AXA Seguros and Ting (from Sanofi-Aventis) Leo Burnett Mexico also manages the accounts of P&G, Kellogg’s, Philip Morris, Grupo Modelo, Chrysler and Mars.
- GlaxoSmithKline – Global
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated 100 million Aquafresh global advertising account.
- Ernst & Young – Global
Ernst & Young has called media agencies for a pitch for its global media planning and buying requirements. Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house.
- Coca Cola – Global
Coca-Cola has outlined a plan to re-invest up to $400m of operational cost savings into brand-building initiatives over a period of four years. The company is calling the initiative its 'Productivity And Reinvestment' programme.
- Pepsi – Global
The global drinks and snacks brand announced an investment of between $500 million and $600 million in 2012 in advertising and marketing support. It mirrors a similar announced by Coca-Cola, which recently announced it was to re-invest up to $400 million in brand-building initiatives
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
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