- C&A issues brief for its business
International clothing retailer C&A has issued a global brief to ad agencies interested in competing for the business. The retailer has its headquarters in Brussels, Belgium and Düsseldorf, Germany. It has stores across Europe as well as in Brazil, China and Mexico. C&A has attempted to reinvent its image in recent years, signing high-profile names to endorse the brand. The singer Beyoncé released her own clothing line with C&A and starred in a 2010 TV campaign for the brand.It has 11 sub-brands: Angelo Litrico, Baby Club, Canda, Clockhouse, Here+There, Palomino, Rodeo, Westbury, Yessica, Yessica Pure and Your Sixth Sense.
- The Dominican Republic Ministry of Tourism – BVK Meka
The Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic. The Dominican Republic’s award-winning website and the 2012 Social Campaign were developed by BVKmeka, the Dominican Republic Ministry of Tourism’s U.S. and Hispanic marketing agency since 2004. The creative works seamlessly across computers, iPhones, iPads and other mobile devices, making it even easier to tell consumers that there is no better place to get closer and socalize in real life than in Dominican Republic. The ads will be featured in magazines, broadcast, New York’s Times Square billboards and online. The unique, attention-getting ads have already been broadcast on MEGA, as well as during the Serie del Caribe. To view the ads online, you can visit the website’s media image gallery.
VisitBritain’s global ‘Great’ advertising campaign was unveiled earlier this month , Travelweekly reports.. The promotion will target 14 cities worldwide in a bid to attract 4.6 million extra visitors to the UK over the next four years.Brazil, Canada, China, France, Germany, India, Japan, the US and Australia are being targeted by the multi-million pound promotional push. If numbers are reached, the country will receive an extra £2.3 billion in inbound visitor spend, VisitBritain calculates.
- Coca Cola
Coca Cola recently started its global ad campaign around the London 2012 Olympic Games. Available in global, US and local market formats as 30 and 60 second edits, the ads are one part of fully integrated marketing program for the Coca-Cola Move to the Beat campaign for London 2012. Activation also includes in-store displays, out of home advertising, experiential programs, mobile and digital initiatives and builds on the brand's "Open Happiness" platform. The anthem featured in the television commercial will be released in May. The Move to the Beat ads begun to air in multiple countries around the world in early 2012."We approached our London 2012 campaign in a bold new way in order to create stories that teens would love and that they would want to share," said Jonathan Mildenhall, Vice President of Global Advertising Strategy and Content Excellence at The Coca-Cola Company. "This wasn't about shooting a television commercial. It was about inspiring teens to move and capturing the story from multiple angles and viewpoints in order to create pieces of film that could be spread across multiple media platforms." Created by Mother London, the first edits to be released are the Coca-Cola global commercials for the Olympic Games. Four films have been created including 30 and 60 second formats, as well as two long form films running two and four minutes.
- Etihad Airways-M&C Saatchi
Etihad Airways, the international airline based in Abu Dhabi, has appointed M&C Saatchi Worldwide to handle its £100 million global advertising account.. M&C Saatchi, once British Airways’ agency of record, won a pitch that also involved Saatchi & Saatchi, Leo Burnett and Beattie McGuinness Bungay. Earlier this month, Etihad reappointed LBi to its digital media account and Media-Com to its traditional media business. OMD previously handled the media account. The ad review follows investment by the airline in building its brand through sport tie-ups. Etihad, which was launched in 2003, signed last year as the main shirt sponsor of Manchester City Football Club in a ten-year, £400 million deal