Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Sales Leads: Coca-Cola, Citroën, Loterías y Apuestas del Estado…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Content

  • Coca-Cola – Venezuela

Leo Burnett Venezuela has won the pitch for the Coca-Cola Happy Birthday project. The agency will launch today the new TV spot Reasons in Venezuela for its bicentenary. The campaign was created and produced locally in Venezuela but aims to reflect the Coca-Cola world campaign concept reasons for a better world.

  • Citroën – Argentina

Euro RSCG Buenos Aires has launched the campaign “Anti-retro” for Citroën DS3 in Argentina. The campaign was directed by Jonathan Gurvit and produced by Primo. The concept of the world campaign for Citroën DS was “Don´t look at the past, don´t copy, don´t be nostalgic”, Euro RSCG Argentina adapted this concept to the Argentinian culture.

  • Loterías y Apuestas del Estado – Spain

Loterías y Apuestas del Estado, Spain, has appointed Shackleton to manage its advertising account. Shackleton will be in charge of promoting the brands El Gordo de Primitiva, Bono Loto, Euromillones and La Primitiva, as well as the sports brands like La Quiniela, Qunigol, Quintuple Plus and Lototurf. Shackleton has chosen Equmedia to handle the media buying. The Loterias y Apuesta del Estado account was previously managed by Tactics.

  • JWT – Global

JWT animates 3,000 brands as virtual toys. JWT has developed a brand visualisation website, allowing brands to be shown as cuddly teddies or monsters, to compare brand characteristics. The “character” and “personality” of more than 3,000 brands have been mapped. Users on the Brand Toys site can customise their own versions and share via social media. Data used to develop the virtual mascots comes from Millward Brown’s BrandZ data on the values of the world’s leading brands, this year led by Apple.

  • Tourism Ireland – Global

Tourism Ireland has appointed Publicis UK to handle its 82 million dollars global advertising account. The agency won the business following a pitch against Bartle Bogle Hegarty, Saatchi & Saatchi and JWT London, which had been the incumbent on the account since 2005. Agency Insight handled the process.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:

Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!