A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Becel / Lowe Worldwide – Global
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel. The agency was appointed to the business, which is estimated to be worth around £60 million in spend, following a pitch involving a number of Unilever roster shops. DDB London was the incumbent on the account and had worked on the business since November 2009, after winning a pitch against the previous incumbent, Bartle Bogle Hegarty.
- Coca- Cola / Mother – Global
Coca-Cola's global marketing campaign to support its sponsorship of the London 2012 Olympic and Paralympic Games will feature a track by Mark Ronson.The campaign, created by Mother, hopes to engage teenagers and young people with the games by enlisting pop-producer and DJ Mark Ronson to create the ad's official soundtrack, which will "invite people to London". It will run across TV, supported by mobile, in-store and digital activity.
- Lotería Nacional / Neogames – Mexico
NeoGames, online scratch and instant win games, has integrated its platfrom of online scratch cards and instant win games with Mexico's National Lottery, Lotería Nacional.
- Venezuela Tourism / Euronews – Europe
Venezuela Tourism has selected Euronews to broadcast four 30 second ads to encourage Europeans to visit the country.
- Nextel – Latin America
NII Holdings, operating under the Nextel brand in Latin America, announced the launch of a new brand identity across the region.
- Card Player Media – Latin America
Card Player Media has launched a new website in Spanish for Latin American poker players.