A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- BPN Chile – FALP, Fondos Mutuos de Chile, Hoteles Ibis
BPN, the new media planning and buying agency of IPG Mediabrands, added new Colombian clients to its portfolio. BPN Chile has new local and regional clients including FALP, Fundación Arturo López Pérez, a non for profit that Works in the area of cáncer diagnostics and therapy, Chilean Mutual Fund Association Asociación de Administradoras de Fondos Mutuos de Chile and Brazilian Hotel chain Hoteles Ibis.
- BPN Colombia: Berlitz, Tecnológico de Monterrey, Fuerza Aérea Colombiana
BPN Colombia added the following three companies to its roster of clients: Language School Berlitz; Mexican (Online) University Tecnológico de Monterrey and Fuerza Aérea Colombiana.
NACS, the Association of Convenience & Fuel Retailing has formed a partnership with The Murphy Group LLC for Central and South America as the association expands its Global Partner Program. The pact allows the association to enhance interactions with Latin American retailers and to share best practices through industry-specific events, regional reports and networking opportunities.
Oxfam has unveiled a fresh global brand identity and dropped its 'Be Humankind' strap line, as it looks to strengthen and unify the brand globally. The charity has updated its logo, with a different font and shade of green. The country name from each branch of Oxfam has been dropped in most territories. The brand relaunch coincides with an overhaul of Oxfam’s digital platform, in an effort to enhance the user experience.
- Johnnie Walker (Diageo)
Johnnie Walker is launching a global ad campaign focused on its 'rich and intense' flavours. Entitled ‘Where Flavour Is King’, the campaign for the Diageo-owned brand aims to bring to life the craft of blending through the collection of campaign images, featuring giant fruit smashers, towers of spices, honey cauldrons and fire-breathers.
The campaign rolls out this month in Africa, Australia, Brazil, Japan, Russia, Taiwan and Thailand and in European markets from July 2013. It does not replace ‘Keep Walking’, the brand’s global brand campaign which has run since 1999. Running on outdoor and radio, the campaign, created by ad agency Love, will also feature social media activation via a Facebook app, aimed at educating consumers on the ways to enjoy Johnnie Walker. Gavin Pike, global brand director for Johnnie Walker, said the campaign would help drive consumer awareness of the range of tastes across the brand portfolio."
Components vendor Galaxy will promote its Nvidia Geforce series of graphics cards at this week’s DISTREE Latin America. The vendor is ready to launch its channel expansion across the region. Ronnie Chow, sales director at Galaxy, said: "DISTREE Latin America allows us to meet with channel customers from across Latin America and promote our brand, product and service to channel customers. It also helps us enhance our understanding of the Latin American market”. “IT product distribution channels in countries such as Argentina, Brazil, Chile and Paraguay among others are a great opportunity for us to grow our business,” he added.
- Trina Solar
Trina Solar Limited, a manufacturer of solar photovoltaic (PV) products from ingots to modules, announced a new Santiago, Chile, sales and business development presence as the Company's coverage now encompasses all the Americas including the USA, Canada, Mexico, the Caribbean, Central and South America.From its base in Santiago, Trina Solar will serve commercial, utility and off-grid customers throughout Latin America with a focus on Chile, Mexico, Brazil and neighboring countries. Trina Solar's Latin American operations will benefit from more than 30 years of local experience, including experience in solar in Latin America dating back to the 1980s, which was conducted in both Spanish and Portuguese. Its presence in Chile represents the completion of a long-term strategic goal for the Company. "Latin America has long been an emerging market for solar, and we think there are countries in the region that are now primed to rapidly grow the solar market," said Mark Mendenhall, President of Trina Solar Americas. "We see the Latin American market as an excellent opportunity to expand our sales efforts by providing clean, job creating energy."
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