A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now
- 21st Century Programming
21st Century Programming based in Long Beach, Calif., has officially launched its Spanish-language website at www.21stcenturyprogramming.com.mx. 21st Century designs and distributes ROM, ROM Express, ROM Recycler, ROM Brokerage and ROM Enterprise recycling industry software. The company says its designed the website to support the needs of recyclers in the Mexican and Latin American markets as well as U.S.-based operations run by Spanish-speakers. Newly translated Spanish-language brochures have accompanied the website launch as well.21st Century says its primary goal of its Spanish-language campaign is to enhance sales and customer support between the U.S.-based company and border customers. To support the campaign, 21st Century Programming says it also has strengthened its Spanish-speaking support, sales and marketing staff. “Mexico is a major player in the recycling industry,” says George Kane, president of 21st Century Programming. “With an intense flow of scrap materials across the Mexican-American border, we see it as our responsibility to provide unique solutions for the protection of their inventory in the same manner we provide protection for U.S.-based recyclers.
- Wyndham Hotel Group
Wyndham Hotel Group, the world’s largest hotel company with over 7,170 hotels and part of Wyndham Worldwide Corporation announced the expansion of its upscale Wyndham® Hotels and Resorts brand in Panama with the addition of the Wyndham Grand Playa Blanca, a 220-room all-inclusive resort located on the Pacific coast in Panama’s Coclé Province. The beachfront property, owned by Casa de Campo Farallon, S.A., and operated by RG Hotels, becomes the third hotel in Panama to fly the Wyndham® flag, joining sister properties Veneto – A Wyndham Grand Hotel and Wyndham Garden Panama City, both located in Panama City. The resort opening strengthens Wyndham Hotel Group’s presence in Latin America, which currently consists of over 90 properties and more than 10,000 rooms in 13 countries throughout the region under the Wyndham Hotels and Resorts, Ramada®, Days Inn®, Howard Johnson®, Wingate by Wyndham®, Microtel Inn & Suites® by Wyndham and TRYP by Wyndham™ brands.
Sensus, a leading provider of smart grid infrastructure technologies for electric, gas and water utilities, announced that it has acquired a fifteen percent equity position in Brazilian smart grid vendor CAS Tecnologia and will distribute its market leading Hemera® utility data management platform in the global marketplace. Founded in 2000, CAS develops software and hardware for advanced metering infrastructure and distribution automation applications currently serving worldwide commercial and industrial markets.
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