A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Exponential – Mexico :: Burberry – Global :: Pi-inc / Yagmour – Argentina :: IPG Mediabrands – Uruguay

Exponential – Mexico

The digital ad agency Exponential has opened a new office in Mexico. Federico Carrera will be in charge of the branch as Latin America Director. The new office will manage both Firefly Video and Tribal Fusion products.

 

 

Burberry – Global

British luxury goods group Burberry is reviewing its global media planning and buying business. UM has been the brand’s global media agency since 2010 and will not re-pitch for the account. Burberry’s creative duties are currently handled in-house and led by chief creative officer Christopher Bailey.

 

 

Pi-inc / Yagmour – Argentina

The Argentinean PR agency has been chosen by womenswear Yagmour to handle its public relations. Pi-inc works also with Grimoldi, Hush Puppies, American Pie, Kickers, Levis foot wear, Timberland, Merrell, CAT indumentaria, Perfectos Dragones, Federico Churba, La Panadería de Pablo, Bearnesa, Didot, Pilola and Quimera del Arte.

 

 

IPG Mediabrands – Uruguay

IPG Mediabrands has opened a new office of  Reprise Media in Uruguay. The agency will be leaded by Martín Valledor.

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