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A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Visa – Samsung – Global ::: Bacardi – Global ::: Yahoo-Google- Global ::: Sony Xperia – Global.

Visa – Samsung :: Global

samsungVisa and Samsung have announced a new global alliance to drive mobile payments via near-field communications (NFC). The deal was announced during the Mobile World Congress in Barcelona. The Visa’s PayWave mobile payment app will come pre-loaded on future Samsung smartphones.




(Sony) :: Global

sonySony Mobile Communications has launched a new global campaign for its latest Xperia smartphone. Created by McCann London, the campaign invites consumers to “experience the best of Sony in a smartphone”.

Sony has invested a significant portion of its global marketing budget in the new campaign, which will be featured in TV, print, digital, out-of-home and retail elements.



Yahoo – Google ::  Global

Yahoo and Google have signed a contextual advertising deal in which Google ads will be served on Yahoo properties and co-branded sites. Companies announced the agreement as a “non-exclusive deal”.  Google will display ads across Yahoo’s web properties, including Yahoo Sports and Yahoo News, as well as on “certain co-branded sites” using its AdSense for Content and Admob services. Google will receive a portion of ad revenues generated on the sites.



Bacardi :: Global

bacardiBETC London has been appointed to handle the global creative account of Bacardi. BETC won the pitch against Johannes Leonardo.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


Portada Staff

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