A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Visa – Samsung – Global ::: Bacardi – Global ::: Yahoo-Google- Global ::: Sony Xperia – Global.
Visa – Samsung :: Global
Visa and Samsung have announced a new global alliance to drive mobile payments via near-field communications (NFC). The deal was announced during the Mobile World Congress in Barcelona. The Visa’s PayWave mobile payment app will come pre-loaded on future Samsung smartphones.
(Sony) :: Global
Sony Mobile Communications has launched a new global campaign for its latest Xperia smartphone. Created by McCann London, the campaign invites consumers to “experience the best of Sony in a smartphone”.
Sony has invested a significant portion of its global marketing budget in the new campaign, which will be featured in TV, print, digital, out-of-home and retail elements.
Yahoo – Google :: Global
Yahoo and Google have signed a contextual advertising deal in which Google ads will be served on Yahoo properties and co-branded sites. Companies announced the agreement as a “non-exclusive deal”. Google will display ads across Yahoo’s web properties, including Yahoo Sports and Yahoo News, as well as on “certain co-branded sites” using its AdSense for Content and Admob services. Google will receive a portion of ad revenues generated on the sites.
Bacardi :: Global
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