A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- El Cuartel – Havas Media Group – Turismo Costa del Sol – Global
The Spanish agency El Cuartel has won the global Turismo Costa del Sol account. El Cuartel will work with Havas Media Group for the next campaign “360° Otoño-invierno Málaga-Costa del Sol”.
- Personal – TBWA – Argentina
Personal leaves TBWA after 10 years. The Buenos Aires agency announced Personal will no longer work with TBWA as its creative agency in a letter where highlights all the sucefull campaigns for the brand in the last 10 years in Argentina.
- Digitalsmiths – Foxtel
Digitalsmiths, a personalized video discovery solutions company, announced that Foxtel has selected Digitalsmiths Seamless Discovery® to provide metadata management in support of its subscription television services. Digitalsmiths Seamless Discovery will support a variety of Foxtel services across its broadcast and IPTV platforms. Digitalsmiths Seamless Discovery and Unified Data Service™ enables personalized search and recommendations features for content across live TV, time-shifted TV, premium channels, and VOD across all connected devices.
- Turner – Rubicon Project
Turner and Rubicon Project partners to launch ad exchange network. Turner will allot a portion of its display inventory for programmatic. Turner ‘Premium Xchange’ will sell inventory from the majority of Turner’s portfolio of high-profile owned and operated sites (including CNN.com), according to the company.
Greg D’Alba, president CNN news networks and Turner digital ad sales and marketing said that advertising partners were increasingly seeking “data-driven solutions”. Greg Raifman, president of Rubicon Project described the partnership as “further validation of the trend towards the automation of the buying and selling of advertising.”
- Coca-Cola Femsa – Latin America
Coca Cola Femsa has announced John Santa María Otazua as its new CEO. The executive starts working as CEO the 1st of January, 2014. Carlos Salazar has been named General Director of the company and José Antonio Fernandez Carbajal will continue to work as Executive President. Coca Cola Femsa produce and distribute Coca-Cola´s brands in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina.