A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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:: Tuenti – Telefónica Argentina ::: Mexico Tourism Board-Lapiz ::: Banco Hipotecario – Madre Argentina ::: iab Argentina – Mobile Marketing Association
Mexico Tourism Board
Chicago-based ad agency Lapiz has launched a new campaign for Mexico Tourism called “Los Cabos #Unstoppable” .The campaign was created to let North American travelers know that Los Cabos, Mexico is back open after getting hit by Hurricane Odile on September 14. In just 45 days, Cabo San Lucas and San Jose de Cabo are back open and as vibrant as ever before. Starcom will handle media for this campaign.The campaign count with the TV spot “Ready,”which captures the spirit of the people of Cabo who restored the city making it ready to welcome people back within only eight weeks of the hurricane’s landfall. In the spot, actual Cabo locals, “Cabeños,” were casted and are seen stretching and warming up to welcome guests to their city including real hotel personnel, golf caddies, ship captains and even an air traffic controller. It will air in the U.S., Canada and Mexico. Lapiz has also sent Mario Lopez, Nick Jonas, Reese Witherspoon and Rosario Dawson down to Cabo San Lucas to Instagram photos from the peninsula showing the city back and better than ever. The “Unstoppable” campaign includes digital, TV spots, radio and out-of-home.
Tuenti – Argentina
Quam, the prepaid mobile phone service aimed to youngsters, has renamed the social network Tuenti to Quam, aligning with Telefónica’s LatAm strategy.This change happens as Quam celebrates the first anniversary of its launch in Argentina under the leadership of Patricio Lobos.
Banco Hipotecario – Argentina
Madre will not participate in Banco Hipotecario’s new agency selection process after nine years of successful campaigns.The agency that created campaigns that led to Banco Hipotecario to commercial and historical marketing results, declined the invitation to participate in the new selection of agencies because conditions are not given.
iab Argentina – Mobile Marketing Association
The Interactive Advertising Bureau of Argentina (IAB) and the Mobile Marketing Association (MMA), have signed a collaboration agreement to work together with the aim of promoting the mobile ecosystem in the country.Through this partnership, both organizations will develop a strategy for 2015 that will include also the organization of training on marketing and mobile advertising, the formation of a Mobile Commission to work together the main issues related to the mobile industry in the country .
Interactivity, an online maketing agency founded by Gustavo Mames, has announced the acquisition of TercerClick, the digital agency founded in 2007 by Sebastián Almada and Lalo Zanoni. With this incorporation, Interactivity adds a wide array of brands to its portfolio including (Clorox -Poett / Mistolín-, Sony Argentina, Fila Argentina, Gum Sunstar, Nevares, Umbro, Tryon and Centenario Tequila), Mondeléz (and its’ products like Tita, Rhodesia and alfajor Suchard), Fox, MTV, Discovery Networks and Nucleus, among others.