A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Telefonica ::: Toyota ::: Chandon ::: La Salteña ::: Peugeot :::
Starcom Media Vest has lost the Telefonica Latin America media buying and planning business as Telefonica has entered into a wider global agreement with the Havas Group.
Toyota – Argentina
Following a tender, MEC Argentina has been chosen again by Toyota to continue providing Sports Sponsorship Consulting services as it has been doing since 2009 with its strategic partner AuditSport.
The agency presented a detailed analysis of how the brand investment generates a return in terms of recovery, following the exposure that it has in the media, in different Sports Sponsorships analysis.
Chandon – Argentina
Under Peta Rivero y Hornos creative leadership, Human won Chandon social networks management in Latin America, for which it will be responsible for content strategy and community management, among other duties.
The agency has been working for 3 years in the strategy and implementation of Chandon’s digital platforms .As a result of this work it has been assigned the digital development of the brand in four LatAm markets: Peru, Chile, Paraguay and Colombia.
La Salteña – Argentina
La Salteña decided to assign their strategy and communication to Don for a new project.With this move, the agency joines the brands’ communications team to bring creativity and strategic planning in order to help positioning the brand through innovative ideas.
Peugeot – Chile
Peugeot Chile has chosen agency Raya, founded by Matías Casanova and Alejandro Silberstein, to handle digital media for all its’ automotive products. The partnership seeks to highlight Peugeot elegance and communications technology, through the work of a hundred percent Chile native agency.