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Sales Leads LatAm:Telefonica, Toyota, Chandon, La Salteña…


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at [email protected]SEE A DEMO OF THE DIRECTORY!

Telefonica ::: Toyota :::  Chandon ::: La Salteña ::: Peugeot :::

TelefonicaStarcom Media Vest has lost the Telefonica Latin America media buying and planning business as Telefonica has entered into a wider global agreement with the Havas Group.



Toyota – Argentina

mec-Following a tender, MEC Argentina has been chosen again by Toyota to continue providing Sports Sponsorship Consulting services as it has been doing since 2009 with its strategic partner AuditSport.

The agency presented a detailed analysis of how the brand investment generates a return in terms of recovery, following the exposure that it has in the media, in different Sports Sponsorships analysis.

Chandon – Argentina

chandon -Under Peta Rivero y Hornos creative leadership, Human won Chandon social networks management in Latin America, for which it will be responsible for content strategy and community management, among other duties.

The agency has been working for 3 years in the strategy and implementation of Chandon’s digital platforms .As a result of this work it has been assigned the digital development of the brand in four LatAm markets: Peru, Chile, Paraguay and Colombia.

La Salteña – Argentina

la salteña-La Salteña decided to assign their strategy and communication to Don for a new project.With this move,  the agency joines the brands’ communications team to bring creativity and strategic planning in order to help positioning  the brand through innovative ideas.

Peugeot – Chile

raya-Peugeot Chile has chosen agency Raya, founded by Matías Casanova and Alejandro Silberstein, to handle digital media for all its’ automotive products. The partnership seeks to highlight Peugeot elegance and communications technology, through the work of a hundred percent Chile native agency.

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