A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Tourico Holidays ::: Morgan Stanley – Spark ::: Topper – “Amatour”::: CBSé / #UnEmojiParaElMate :::
- Tourico Holidays
Tourico Holidays, a global leader in wholesale travel brokerage, is increasing the size of its team in Latin America – and hosting a series of partner workshops for travel suppliers throughout the region, to continue its growth in this burgeoning travel market. A number of hotels, airlines, car rental companies, vacation homes, activities and transfer businesses throughout the Latin American region currently utilize Tourico to distribute their inventory through its global network of independent travel agents and resellers. Tourico has 25 employees in offices stationed in Cancun, Mexico, Mexico City, Mexico, Buenos Aires, Argentina and Sao Paulo, Brazil. The company plans to dedicate another 15 employees in Latin America by January 2016. By introducing additional personnel and new partner resources, Tourico plans to increase sales in the Latin American region by 80% in 2016.
- Morgan Stanley
Banking giant Morgan Stanley will move its global media agency business back from Interpublic’s BPN to Spark in 2016.The decision follows the appointment of Mandell Crawley to its new marketing lead about a year ago.Stanley succeeded Susan Smith Ellis, who left the firm in July 2014 and was responsible for moving the media account from Publicis Groupe’s Spark to Interpublic Group of Cos’ BPN.In 2009, Morgan Stanley was a nearly US$40 million dollar account, but the company’s spending on domestic measured media dwindled to US$10.3 million in 2014, according to Kantar Media.
Topper has released its new campaign “Amatour”, which consists of 4 videos narrated by athletes in first person. They are all related to football, tennis, rugby and running; through emotional personal stories they all reflect the values Topper wants to recover. The campaign stars Leandro Sosa (player at JJ Urquiza), Hindú Club (Rugby), Daniel Orsanic (captain of the Argentine Davis Cup team) and Elisa Forti (80 year-old runner) .The videos will be uploaded every week to www.facebook.com/Topper.Oficial and www.youtube.com/user/Topper. The first of these videos is already available on those channels. The campaign also intends to involve the audience encouraging telling their own story. Every week a story will be chosen and awarded with brand products.
- CBSé / #UnEmojiParaElMate
Agency Room 23 has developed the campaign #UnEmojiParaElMate for CBSé, with the aim of including the “mate” as an Argentine emoticon. As part of the campaign, the brand opened a petition through Change.org, the largest platform of demands globally, in order to get 15,000 signatures so as the Unicode Consortium includes the mate as a representative emoticon of the Argentines’ preferred infusion.