A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Ogilvy Brazil – Tiffany & CO ::: Young & Rubicam Argentina – Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock ::: Imagina Love Chile – Shopping , Punto Cencosud, Kotex, Cocha , Pronto Copec ::: P&G / Global ::: MAGGI :::
- Tiffany & CO / Brazil
Ogilvy Brazil has won the Tiffany & CO account. , an symbol of luxury and an iconic brand for almost 178 years. “We are proud to have it in our portfolio,” said the CEO of Ogilvy & Mather, Fernando Musa.
- Young & Rubicam / Argentina
The agency Young & Rubicam has been awarded Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock accounts. The agency will provide an integral service aligned with the the company’s new vision.
- Imagina Love / Chile
Imagina Love, a Chilean production, video post production and technology company, began working with clients such as Shopping and Punto Cencosud, Kotex, Cocha and Pronto Copec. The company plans to increase sales by 75%this year. The venture was created by José Tomás Arrigorriaga advertisers and Sebastian Otaegui in 2005.
- P&G / Global
Procter & Gamble brands separation will come faster than expected .The company is projecting that this brands’ will total 14% of sales, equivalent to US$11.5 billion million. This means 10% more than announced in August, or, in other words, US$ 8.2 billion more. In a presentations to the Consumer Analyst Group held in Boca Raton, Florida, the CFO of P&G Jon Moeller said the company expects to have ” negotiated or announced ” their brands separations or withdrawals for the summer, almost a year after the announcement, “and having completed sales, mergers or derivations of brands by July 2016.To date, P&G has announced separations of 35 of its 100 brands, even big players like Duracell and Iams to smaller ones, like Avril Lavigne’s fragrance license or medical service MDVIP.
Huerta MAGGI smashed potatoes has obtained its certification without wheat, oat, barley and rye (TACC) so that people who have celiac disease can also enjoy it. The brand was registered on the Registro Nacional de Productos Alimenticios “libres de gluten” (Argentine National Registry of “gluten free”) and has also been endorsed by Autoridad Sanitaria de Aplicación( Health Authority of Application.). The new packaging has included the logo that identifies it as suitable product for celiacs.