A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Spirit Airlines – Latin America ::: Tate & Lyle – Latin America ::: Geometry Global – Ecuador ::: Cognito – BBIL- Global ::: Pulpo Media – Mexico :::
Spirit Airlines is contacting agencies about its creative and media business, according to sources.The carrier, which spends most of its marketing dollars online, has a budget of more than $5 million.The incumbent, Siquis in Baltimore, is participating in the process.The airline makes more than 200 daily flights to some 50 destinations in the U.S., Latin America and the Caribbean. It bills itself as a more affordable alternative to bigger carriers, with, for example, lower base fares.
Tate & Lyle, a global provider of food ingredients and solutions, announced the appointment of Gyro as its lead global marketing agency. Led out of its office in Cincinnati, USA, gyro will work with Tate & Lyle to develop and execute an integrated global marketing campaign designed to enhance Tate & Lyle’s position as a leading supplier of speciality food ingredients and solutions to food and beverage companies across the world.
Geometry Global is opening a new office in Ecuador to manage Coca Cola account, among others. The new office will be leaded by Fabian Bonelli that will report to German Yunes, CEO Geometry Latin America.
Cognito has been selected as the public relations and marketing agency of Belize Bank International (BBIL), the provider of international financial services in Belize. Cognito will provide an integrated campaign to promote both BBIL and Belize as an international banking industry. The program will feature a multi-faceted communications approach including digital, social and traditional media along with advertising and collateral development.
Pulpo Media is opening new offices in Mexico.