A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-840-1311 or e-mail her at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
::: Sony – MediaCom, UM and OMD ::: Hilton Garden Inn Brazil – Atlantica Hotels ::: Air New Zealand ::: GroupM :::
Sony has completed much of its media agency review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. The global review, which began in May, spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation. In 2015, Sony joined Procter & Gamble, Unilever, L’Oreal, Coca-Cola, 21st Century Fox and Volkswagen, among many more, in reviewing their media agency business.Read more.
- Hilton / Garden Inn
Hilton Worldwide has signed a management licence agreement with Atlantica Hotels to develop and manage the Garden Inn hotels in Brazil.Atlantica, one of the largest privately-held hotel management company in South America, said the brand will join its portfolio of more than 12 brands represented by 85 hotels in Brazil and a sales force of more than 150 executives.Hilton Garden Inn brand has recently opened hotels in Montevideo, Uruguay and Cusco, Peru.
- Air New Zealand
Viva Expeditions has celebrated Air NZ’s inaugural flight to Buenos Aires.Richie McCaw flew as Air New Zealand’s Brand Ambassador on their inaugural flight to Argentina. The flight marked the first time that the national carrier has operated a regular service to South America in its 75-year history. The airline’s non-stop service, which will run three times a week, reduces the flight time to the Argentine capital and brings more competition to the travel market between New Zealand and South America and the service will make it easier for Kiwis to travel to South America.
GroupM has announced the opening of its new offices in Mexico, which will be located at Corporativo Punto Polanco, in Lago Alberto street. The aim of this opening is to provide customers with greater accessibility, as well as bringing products and services more quickly.