A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Archer Troy – Scotiabank – Mexico ::: Tourism New Zealand – Brazil ::: JGBB – Virgin Island – Global ::: Oh! Panel – Argentina ::: IntegraGo – Mexico :::
- Archer Troy – Scotiabank – Mexico
Archer Troy Publicidad has announced that it will work with Scotiabank in Mexico. The agency will be in charge of the PR and communication of the bank in the country.
- JGBB – Virgin Island – Global
JG Black Book (JGBB), an international marketing firm specializing in travel, tourism, and luxury lifestyle brands, has been named the British Virgin Island’s agency of record for trade and public relations services in key South American markets. As of September 1, 2013, JGBB began promoting the British Virgin Islands to markets including Brazil and Argentina via strategic integrated marketing as well as trade and media relations.
The British Virgin Islands Tourist Board is a government agency that handles all marketing efforts for tourism in the British Virgin Islands, which are comprised of approximately sixty Caribbean islands ranging in size from 12 miles long and 3 miles wide to tiny uninhabited islets.
- Oh! Panel – Argentina
Argentinean agency Tommy Pashkus has been chosen by Oh! Panel as its corporate communications agency in Argentina.
- Tourism New Zealand – Brazil
Tourism New Zealand will open a new office in Sao Paulo, Brazil to serve as the base of its new Latin American activity. The announcement was made by Prime Minister John Key and the Minister of Tourism.In Budget 2013/14, the Government announced an additional 123 million NZ dollars in funding for Tourism New Zealand over four years, with 44.5 million tagged specifically to attracting visitors from emerging growth markets.
- IntegraGo – Mexico
IntegraGo has announced the opening of a new office in Mexico. The agency specializes in trade marketing.