SALES LEADS LATAM: Samsung, Enterprise Rent-A-Car…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Samsung

Samsung has appointed Leo Burnett as global creative AOR for the brand’s visual-display division (TVs), following a competitive pitch. Led by the agency’s Chicago office, the 75 market remit will include global brand positioning, integrated communications strategy and creative. Starcom will provide media planning and buying expertise, given its role as Samsung’s global media AOR.Samsung spent US$27 million on measured media for its TV division last year in the U.S., according to Kantar Media.





  • CMPC Tissue

Media agency Initiative will be in charge of CMPC Tissue‘s media strategy and planning in Latin America. The agency will be responsible for media planning, buying and strategy for CMPC Tissue’s brands La Papelera de Plata, Productos Tissue del Perú, Industria Papelera Uruguaya, Melhoramentos CMPC, Absormex CMPC Tissue, Drypers Andina and Productos Tissue del Ecuador, in markets such as Argentina, Chile, Peru, Uruguay, Brazil, Mexico, Colombia and Ecuador. The account was handled by various agencies in the different countries where CMPC Tissue has presence. The regional hub will be based in Chile and will work jointly with each of the local teams.




  • Enterprise Rent-A-Car

As part of its ongoing expansion in Latin America and the Caribbean, one of the world’s largest car rental company has opened four new Enterprise Rent-A-Car locations at the Dominican Republic’s largest airports: Punta Cana International Airport (PUJ), Las Américas International Airport (SDQ) in Santo Domingo;Cibao International Airport (STI) in Santiago de los Cabelleros; and Gregorio Luperón International Airport (POP) in Puerto Plata. Enterprise Holdings Inc. owns the Enterprise Rent-A-Car brand, as well as National Car Rental and Alamo Rent A Car. The National brand has been operating in the Dominican Republic since 1974.The Enterprise Rent-A-Car brand expanded into Latin America in 2015, and announced the opening of 22 new locations throughout Belize, Honduras, Mexico, Tortola, Trinidad & Tobago, Turks & Caicos and Uruguay in 2016.Today, the Enterprise, National and Alamo brands operate in more than 90 countries, including 31 in Latin America and the Caribbean.




  • MoneyGram

MoneyGram and Grupo Elektra, have extended their agreement to provide money transfer services inside nearly 2,000 Elektra locations in Mexico through 2021. The partnership strengthens MoneyGram’s position in the dynamically growing market – with over US$30 billion inflows in 2017, the U.S. to Mexico is the largest remittance corridor in the world.Grupo Elektra is Latin America’s leading specialty retailer and financial services company and the largest non-bank provider of cash advance services in the United States. Since 2012, MoneyGram and Grupo Elektra have worked together to make sending and receiving money around the world easy and convenient for consumers in Mexico.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at



  • Avianca Airlines

Avianca Airlines inaugurated a trio of Latin American flights from Orlando International Airport.Since 2011, the airline has provided a daily flight from Orlando to Bogota, Colombia.The three new flights are: daily to Lima, Peru; four times a week to San Salvador, El Salvador; and three times a week to Guatemala City, Guatemala.Orlando International Airport’s international business has grown from 3.3 million passengers annually in 2011 to 6.2 million currently.Airline officials expect the bulk of tickets for the Guatemala and El Salvador flights to be sold in those countries, while the Peru flight will bring a more even mix of tickets sold in the U.S. and Colombia.The airline was founded in Colombia in the early 1900s but is now based at three hubs: Bogota, San Salvador and Lima.




  • Johnson’s Baby

Johnson & Johnson recently re-staged an entire line of products on a global basis for its´JOHNSON’S® Baby brand. For nearly 125 years, Johnson’s Baby—shampoos, washes, lotions—grew to become one of the most popular baby brand in the world, with sales in more than 140 countries. To reach this size and scope, the brand developed regionally, leading to 470 products, 293 formulas, and 102 different types of bottles and closures.The restructuring of the brand included streamlining operations, simplifying the supply chain, paring back ingredient lists, and creating updated and globalized formulations based on cutting-edge science as well as parental preferences.The new packaging began reaching store shelves in North America in July. India and China are next, followed by Europe and then Latin America.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at