A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Saffron Brand Consultants – Infinito – Peru.
Saffron Brand Consultants, the Spanish consultant agency and Peruvian branding and creative agency Infinito, have announced a joint venture with hearquacke office in Lima, Peru.
Saffron has offices in Madrid, Londres, Nueva York, Mumbai, Viena, Estambul and Miami. Saffron works with clients like Yoigo, Vueling, Bankinter, Indra, Mondragón, Madrid Open, Dynamobel, Evo in Spain and with Lloyd’s of London, Swiss Re, Turkcell, Litro, Apollo, Raiffeisen, C&A, Baker&McKenzie, internationally.
- McDonald´s – Global
McDonald’s is set to offer fruit and vegetables options as part of its meal deals in a drive to market healthy food choices to children amid growing pressure from governments and consumers to help tackle obesity. This will nclude a marketing push, using in-store tools such as menu boards and TV campaigns, to help customers understand the nutritional impact of their choices.
- Tesco – Hudl – Global
Tesco is launching a low cost tablet, Hudl. Hudl’s marketing campaign kicks off today and includes TV, print and digital ads that aim to showcase what “real people” use their Hudl tablet for. The ads feature customers chatting to family, checking Facebook and watching videos online, all centred around the message #LetsHudl.