A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Qualitas – DDB Mexico ::: Cartoon Network – Latin America ::: McDonald’s – Global ::: Danone – Havas Media ::: HSBC – JWT :::
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
Qualitas – Mexico
Agency DDB Mexico, led by Walter Aregger and Hernán Ibarra , has been selected by the Insurance company Quálitas to develop its new communication strategy.
Cartoon Network – Latin America
Cartoon Network is about to premiere a new visual identity on screen and across all platforms this August. The channel’s creative and design teams have adapted the overall concept of the channel to Latin American audiences by using vibrant and fun colors in line with a revamped brand that will offer new characters and shows.
McDonald’s – Global
The multinational fast food chain McDonald’s, so far held by DDB, has chosen Leo Burnett to lead a brand revamp. This agency was already working on ‘Happy Meal’ and other minor products, but after this change, it ended up taking over the general account that was being held by DDB. The account relocation points to an oxygenation of ideas and to a rebranding, the food chain announced in a statement.
Now, Leo Burnett will be responsible for all McDonald’s creative campaigns globally. Meanwhile, DDB will continue providing services for the digital and advertising sectors in the United States.
Danone – Argentina
Havas Media will be Danone’s comprehensive new agency in Argentina, effective September 1.
The Havas group’s agency will be responsible for strategic planning, buying and implementation of communication campaigns in online and offline media for all Danone’s brands in Argentina.
HSBC – Global
HSBC has moved its worldwide retail account from Grey to JWT, although the former will continue to serve the commercial part of the Chinese bank account. The decision does not affect the desktop of London, which had already stopped working on ad campaigns for HSBC retail since August last year.
“This agency change reflects the continuity of the organization strategy of simplifying processes. It makes sense to have a single agency to take care of our global business,” said a spokesman of the bank.
Thus, three advertising agencies -Grey and JWT, which belong to WPP Group, and Saatchi & Saatchi, which is part of Publicis Groupe- will be responsible for managing an account valued at 400 million euros.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhard at 1-347-961-9516 or e-mail him at email@example.com. SEE A DEMO OF THE DIRECTORY!