A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
Panasonic – Midios Argentina ::: Esquel – Global Mind Argentina::: Colchonería Rex – JWT ::: Avenida – Latin 3 Argentina ::: ADT – Stad Argentina :::
- Starcom and P&G (Clarification)
In an article published last Monday about Starcom losing the Coca Cola Mexico business to MediaCom it was also noted that Starcom lost the P&G Regional Digital Business, however Starcom continues to manage P&G’s local digital business for Mexico as well as P&G’s brand planning and buying for the whole region.
- Panasonic – Argentina
In addition, agency Mi Dios will be responsible for Social Media strategy and brand Comunity Management.
- Global Mind
Under the concept “Esquel cuida tu naturaleza”(“Esquel takes care of your nature”) ,Global Mind has developed Esquel Tourism department digital media campaign. The agency was chosen to position Esquel as the best option when thinking of summer vacations or getaways. Global Mind efforts include digital media products and a campaign that seeks to promote the town as a nearby destination with unique characteristics, which offers a variety of activities for all the family to be in touch with environment and nature.
- Colchonería Rex
Dominican agency JWT has won Colchonería Rex’s brands accounts: Sealy, Rex and Sealy Mattress Center; as well as Baileys and Buchanan’s.
This was achieved after five months of work that began with the arrival of Pablo Jiménez, as General Creative Director of the agency.
- Avenida – Argentina
Digital agency Latin3 has been chosen by Avenida to create and carry out the strategy for organic search engine positioning -SEO- for Argentinian new e-commerce megastore, which seeks to take first place in the minds of consumers, offering a wide range of products at competitive prices and great quality of service
The project involves a comprehensive SEO service where search engine optimization will be performed from a methodology created by Latin3, which is based on the analysis of hundreds of specific factors related to technical aspects and analysis of user experience. Latin3 built a business model generator for Avenida customers, through interaction with users.
After a selection process that included the presentation of creative strategies by various agencies, ADT has chosen STAD for communications development.The agency has also added Sparkling Santa Julia and Sancor Insurance to its client’s portfolio.