A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- O Boticário
The internationally renowned Brazilian fragrance brand O Boticário is set to foray into the Gulf region’s largest beauty market Saudi Arabia along with its Dubai-based partner Millennial Capital.In this regard, a Memorandum of Understanding (MoU) has been signed with Saudi Arabia’s Al Malki Group (AMG). The agreement aims at key commercial objectives towards the implementation of a national development plan for introducing O Boticário brand in the Kingdom of Saudi Arabia.Saudi Arabia will be O Boticario’s second market in the Gulf region after UAE within a short span of time. O Boticário is the largest fragrance player in Brazil and has more than 4,000 stores across the globe. It is also the largest cosmetic franchise in the world with a six per cent market share in Latin America and an estimated USD 4 billion in revenue, according to Euromonitor International.
- Air Europa
Over the past few years, Air Europa has been strengthening its route network between its hub in Madrid and Latin America, with flights to Guayaquil, Ecuador; San Pedro de Sula, Honduras and Cordoba, Argentina via Asuncion Paraguay, having been added in the last two years. The airline now flies to 16 designations throughout the South American continent and aims to increase capacity by 8.5 percent in 2019 by adding three new routes and increasing capacity in existing markets.Starting June 1, the Spanish carrier will begin flying between its base in Madrid to Puerto Iguazu, Argentina and Medellin, Colombia with twice and three times weekly frequencies, respectively, while June 3 will see the airline fly to Panama City five times weekly. The routes further connect Spain with Latin America, both connected by a shared culture and language, across both North and South America.The new incorporations of the type will help the carrier set pace for their fierce expansion plans in the region and continue to chase after Iberia, its close rival in the segment and a long-standing market leader between Europe and Latin America.
As the leading online travel agent (OTA) in Latin America, Despegar.com has experienced a share price decline of approximately 50% over the past twelve months. However, despite investor disinterest in Despegar.com, the company continues to generate double-digit volume growth. Founded in 1999, Despegar operates under one primary brand, Despegar.com, which means “to take off” in Spanish. A Latin American version of Expedia, Despegar offers airline tickets, hotels, bus tickets, car rentals, vacation packages, payment options, and other travel-related products and services. Unfortunately for Despegar investors, macroeconomic turbulence swept across Latin America in 2018, depressing economic growth and causing currency declines across the region. As a result, travel volumes have been contracting. For all of these reasons, Despegar’s share price has declined by more than 55% since its 2018 high.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].
Almond drink Vilk, which was recently launched in Argentina, has chosen agency Woonky for its´ communication strategy.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].