A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
MediaCom- P&G ::: Tiffany & Co- MEC ::: Penguin-Argentina ::: Sol-Argentina ::: Hershey’s-Mexico:::
- MediaCom- P&G
MediaCom has been awarded Procter & Gamble’s digital media business in Latin America and the Caribbean.Starcom MediaVest Group previously held the US $75m account. For more on this.
- Tiffany & Co
Luxury jeweler Tiffany & Co has appointed MEC to handle its global media planning and buying account ,valued US $100m, which will be run from New York. Group M’s MEC beat Omnicom Media Group and sister-agency MediaCom to the account. He review started in Jult and was managed by Ark Advisors.Tiffany’s media planning and buying was previously divided among several regional agencies – EMEA handled by incumbent UM, Merkle in the US and Carat in APAC.Ogilvy & Mather Worldwide won the company’s global advertising account in March.
- Penguin – Argentina
Agency Ogilvy & Mather Argentina has added Penguin to its’ client portfolio and has already started working on the brand communication strategic platform. The agency will also develop Penguin advertising campaigns. Javier Mentasti and Maximiliano Maddalena , Ogilvy & Mather Argentina creative directors, are both pleased to have a brand like Penguin among their clients.
- TheLab Y&R – Argentina
TheLab Y&R, Young & Rubicam branding and brand development consultancy firm that operates globally, has started operating in Argentina with a multidisciplinary team of professionals who provide consultancy on brand management and research development for consumer awareness both for customers and non-customers of the group.
- Sol – Argentina
Innovation Media is preparing Cerveza Sol launch in Argentina, through the development of OOH advertising that use high-impact formats strategically placed to work the brand’s image. The agency ,directed by Ticiana Lamela and Juan Ocampo, has also developed a digital strategy that will release in the coming days.
- Hershey’s – Mexico
Gloss Media Group Mexico, a boutique Public Relations agency that specializes in gastronomy, has won the PR launching project of the new Hershey’s cream with cocoa, a product aimed at the chefs, bakers and homemakers sector. The new product will have two flavors: chocolate and hazelnut chocolate. The brand will promote this new product first in culinary events, private meetings organized by the brand, culinary blogs, contests and media.