SALES LEADS LATAM: Mars Inc., Pizza Hut, Air Canada…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

For prior Sales Leads LatAm editions, click here. 

  • Mars

Mars Inc., an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, has kicked off a global media agency review. Mars Inc. spends an estimated US$1.5 billion on measured media annually. Currently, Mars Inc.’s media planning is handled globally by MediaCom. Media buying is locally contracted, with Publicis Media’s Starcom, handling the majority of local markets, and Mediacom and OMD handling the rest. The three agencies will continue to be contracted to Mars throughout the period of the review and have been invited to participate in it. Mars review is aimed at integrating planning and buying with a single global partner. Media and marketing consultant ID Comms will assist the company with the review process.

  • Pizza Hut

Pizza Hut has appointed McCann Worldgroup as its’ new creative agency for Latin America and the Caribbean, following a formal review among seven agencies. McCann will develop integrated regional campaigns and will help deploy a new brand identity across the region, working with Pizza Hut Latin America Headquarters in Dallas. In 2017, Initiative won Pizza Hut media account.


  • Air Canada

The arrival of flight AC1942 at Lima’s Jorge Chávez International Airport marked the successful launch of Air Canada’s non-stop service between Montreal and Lima, Peru. The twice-weekly flights will be operated by Air Canada Rouge with 282-seat Boeing 767-300ER aircraft featuring Premium Rouge and Economy class service.Over the past five years Air Canada has increased capacity from Montreal by 83% and added 29 new destinations.This new route also leverages Montreal as a pivotal connection point for cargo. This new route will facilitate the flow of air freight between Lima and other key markets in Air Canada’s network, including Shanghai, Tokyo, Tel Aviv, London, Frankfurt, Paris, Brussels and other major trade points.  The schedule provides for one of the best transit times available.Flights are time timed to optimize connectivity at Air Canada’s Montreal hub to and from the airline’s extensive network across North America and globally.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • Bose

Bose has appointed WPP as its global agency to handle creative, media, localization, production and digital marketing, following a review. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency.  The WPP team consists of creative shop Grey Group, digital agency Wunderman, marketing implementation unit Hogarth Worldwide and media agency MediaCom, Adweek has reported. Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment.



  • Mitsubishi Electric Corp

Ingersoll-Rand plc, a world leader in creating sustainable and efficient environments, and Mitsubishi Electric Corporation, a leading manufacturer of technologically advanced ductless and variable refrigerant flow (VRF) heating and air conditioning systems, are pleased to announce they have entered into an agreement to establish a 50 percent-50 percent joint venture (JV) pending global antitrust review.The new joint venture will include marketing, sales and distribution of ductless and VRF heating and air conditioning systems through Ingersoll Rand’s Trane and American Standard commercial and residential channels, and existing Mitsubishi Electric distributors and representatives in the United States and select countries in Latin America.The joint venture will be a leading provider of ductless and VRF systems in the United States and select countries in Latin America. Pending favorable global antitrust reviews and customary closing conditions, the new joint venture is expected to be operational in the first half of 2018. A chief executive officer will be named from Mitsubishi Electric, a chief financial officer will be named from Ingersoll Rand, and the business will operate from headquarters in Suwanee, Georgia. The financial terms of the deal were not disclosed and are not material.

  • Marriott International

Marriott International, Inc. announced that 2017 represented its most successful year for signing development contracts outside North America.Globally, at year end 2017, the company operated or franchised more than 6,500 hotels and over 1.25 million rooms, with a third of the rooms located outside North America. Marriott International and its franchisees opened more than 470 hotels with over 76,000 rooms around the world during the year, amplifying the company’s brand recognition among guests, owners and franchisees.In 2017, the company signed more than 750 contracts for new hotels representing nearly 125,000 rooms under long‐term management and franchise agreements. Its global pipeline grew to a record 460,000 rooms, with over half located outside of North America.Interest grew in the Caribbean and Latin American region with 19 hotel openings with a record 37 signed deals in 2017.

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