A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Lancôme – Lupita Nyong´o ::: Comité Olímpico de Brasil – Ogilvy & Mather ::: Lácteos Tremblay – Hermida Publicidad ::: Schweppes – Fred & Farid París ::: ABESO – WMcCan ::: DDBtl – DDB :::
Lancôme – Global
La Maison Lancôme has named Lupita Nyong’o as brand ambassador. Of Kenyan origin but born in Mexico, Lupita, a recent Oscar-winning, is joining the select group of actresses who have been representing beauty: Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins.
In the latest Oscars ceremony, Nyong’o received a “Best Supporting Actress” Academy Award for her performance as Patsey in the Steve McQueen´s film called “12 Years as Slave.”
Nyong’o will be appearing this summer in star photographers Mert Alas and Marcus Piggott campaigns. Françoise Lehmann, CEO of Lancôme International, pointed out that among the aspects which influenced in selecting Nyong’o as brand ambassador, were their talent and beauty.
Olympic Committee – Brazil
Ogilvy Olympics –Following a selection process, the Olympic Committee has decided to hire the services provided WPP group´s agency , in view of next Rio 2016 Olympic games.
Ogilvy & Mather will take on most advertiser advertising campaigns during 2014.Next Year, either a new contest could be made or a commercial contract renewal with existing partners.
Tremblay – Argentina
Tremblay- The dairy products brand Tremblay, has selected Hermida Publicidad to handle its advertising account and to be responsible for the creativity, production, media planning and buying . This brand manufactures cheese, cream, yogurt ,butter ,among other products.
The agency chaired by Carlos Hermida, has informed that a television campaign will be aired in in mid-April and OOH to the inner parts of Argentina.
Schweppes – Global
Paris-based agency Fred & Farid, has created the new Schweppes campaign featuring actress Penelope Cruz. The campaign is named after the Spanish actress “Penelope” and also features graphic pieces.
ABESO – Brazil
Its´ first job was a 30-second spot and the magrecacominformacao.org.br website. The site provides information on how to lose and manage weight, with the assistance of experts connected to the association.
DDB – Mexico
DDB_BTL. DDB Group Mexico launches DDBtl, a new area that will join the range of services provided by the agency in the areas of Strategic Planning, Digital Media and PR.
This operation will focus on generating non-massive forms of communication, directed to specific segments.