A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
::: Hampton by Hilton – Latin America ::: Huawei – Ogilvy & Mather – Costa Rica ::: Powerade – Argentina :::
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Hilton worldwide has announced the signing of an agreement to open eight new Hampton by Hilton properties in Latin America, including four in Peru and four in Chile, making it the biggest development for the brand in the region in recent years. The agreement is a continuation of the partnership between Hilton Worldwide and Colombia-based Metro Hotels, which last week opened Hampton by Hilton Cali, Colombia.
“Our intention is to continue our growth strategy in Latin American countries with stable and healthy economies,” said Felipe Galeano, development manager, Metro Hotels.
Huawei , Costa Rican information and communications technology (ICT) solutions provider , has chosen Ogilvy & Mather as its´ agency to handle integrated communications. Steve Yanggang, brand manager, said Ogilvy & Mather showed a deeper understanding of the digital ecosystem.
Nuria Andres, agency accounts and integration director, said that the Costa Rican market has enough development margins in the digital environment and Huawei has a technological nature.
Powerade, the official hydrator of Argentinian Soccer Team and 2014 World Cup in Brazil, has released its comprehensive campaign for the World Cup starring soccer star Maxi Rodriguez. The brand has also launched a 995ml new bottle and a special and limited packaging edition with Argentinian team images.
The integrated communication campaign, outlined under the concept “Hay Power” (There is Power), consists of two television commercials, graphic and public road parts.