A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Heinz – Global
Heinz has called a review for its brand globally. The pitch is for its global media planning and buying business, which has been held by Vizeum in the UK for almost a decade.
Hasbro has consolidated the bulk of its global media business at OMD, which was the incumbent in 15 international markets, including Europe and China, sources said.Among the new markets added by the Omnicom media agency is the U.S., which had previously been handled by Interpublic Group’s Initiative.
OMD had already supported the business in more than 10 global markets. It’s now adding the North American business, as well as responsibility in new markets in Asia and Europe. GroupM’s MediaCom, meanwhile, retained the toy maker’s business in Latin America.Hasbro’s annual media spending worldwide is estimated at $300-$350 million. In the U.S. alone last year, Hasbro spent nearly $100 million in media, according to Nielsen.
- Publicis Groupe buys UK’s Walker Media and forms new Media Network
Publicis Groupe confirmed that it has acquired a little more than 75% of media agency Walker Media from M&C Saatchi. Saatchi will retain 24.9% of the agency. Walker, which operates in the UK, will become part of the ZenithOptimedia Group. Walker will remain a separate agency in the UK and be the “cornerstone” for what Publicis said would be a new media network that will sit within ZOG. The idea is to use ZO’s global scale to help Walker better serve clients that need planning and buying services outside the UK. The new network will be launched in 2014. It will be led by Walker chairman Phil Georgiadis. Walker clients include Marks & Spencer, Boots and KFC.