A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Heineken – Champions League – Global
Heineken has extended its sponsorship of the UEFA Champions League by three years. The Dutch beer group has sponsored the European football competition since 2005. It has been estimated by sports research firm IMR that the current sponsorship agreement costs Heineken $70m per year.
Heineken will plug this content across the brand’s owned social media channels, as well as maintaining the rights as presenting partner for UEFA Champions League video section on its website.
- P&G – Tribal – Mexico
Tribal Mexico has been chosen by Procter & Gamble Mexico to manage all the creative actions for its brands.
- Cravero – Esso – Axion Energy – Latin America
Cravero has won the Esso account after a pitch in the country. The agency will be in charge of the re-branding of the company from Esso to Axion Energy. Cravero will be responsible of the creative work also in other countries of the region.
Estee Lauder’s Clinique has consolidated its global digital marketing business with Dentsu’s 360i following an agency review. 360i will be tasked with Clinique’s digital and social strategy in markets spanning the globe. 360i is owned by Dentsu. Last month it won Subway’s global social media business and opened an office in Sao Paolo, Brazil.
- Fujitsu – Global
Japanese technology company Fujitsu has appointed the Dentsu Aegis Network’s McgarryBowen and Carat as its creative and media agencies respectively, to help build its brand profile outside of Japan.
- Acuvue – Deutsch
Acuvue´s Johnson & Johnson will me managed by Deutsch´s Interpublic. The account was managed by McCann Health until now. Deutsch will be in charge of the creative duties globally.