A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Havas / Ecuadorean Tourism Board – Ecuador ::: Nivea – Global ::: Artware – Argentina ::: Purina Pro Plan – Argentina ::: Zastre Brand Builders – Mexico ::: Hitachi – Spain :::
Havas Media has won the account of the Ecuadorean Tourism Board
Nivea – Global
The Argentinean agency Human has been chosen by Nivea to produce its global ad campaign. The campaign includes multi-media actions: TV, print, digital and trade.
Minerbi/Silveira is the new corporate communications agency of Artware in Argentina.
Di Paola has been appointed digital agency of Purina Pro Plan in the country. The agency will be in charge of Purina´s digital marketing, creativity and online communications. Di Paola also works with Nestlé and Dolce Gusto.
Zastre Brand Builders – Mexico
Miguel Fernández Sitges, dreams builder director and Gabriel Chairez Montalvo, strategy builder director have founded Zastre Brand Builders.
The agency will provide its clients with ATL and BTL, creativity, media buying and planning, digital media, PR and communication strategies.
Hitachi – Spain
CRM´s Orbital Proximity has won the Hitachi digital account in Spain after a pitch. Hitachi is sponsor of the Club de Triatlon X3M de Majadahonda and will work under the spots “Reto Ponte en Forma” and “Reto Mejora tu marca”.